Tokyo, Japan – March 15, 2016 – LINE Corporation announced today that its selfie camera app B612, available for free on iPhone, Android, and Windows Phone platforms, topped 150 million downloads worldwide as of March 3.
B612 is a dedicated selfie camera app which allows users to customize their photos with a wide variety of filters and effects. The selfie-optimized app boasts a host of features not found in more general-purpose camera apps, including the option to automatically switch to the user’s front-facing camera upon start-up, as well as the ability to easily switch between 92 types of filters simply by swiping the screen.
B612 launched in August of 2014 in time to ride the growing wave of popularity of “selfie culture,” earning it many users across Asia, Central and South America, and Eastern Europe. Subsequently, in August of 2015, camera B612 was awarded top global design award Red Dot’s highest honor, “Best of the Best” in the Communication Design 2015 category. Additionally, the app has taken the number one spot in Google Play’s photography category in 29 countries, and 38 countries in the App Store.
The original 60 filters launched with the app have grown to 92, while regular updates have expanded the wide range of photo and video decoration features available to users. As a result of this continued support, B612 has accrued over 150 million downloads worldwide as of March 3, 2016, 19 months since the app’s launch.
B612 will endeavor to add new filters and selfie-optimized features in order to provide the best selfie experience for its users, as well as to enhance communication between them.
Social media and the mobile web has given rise to a strange phenomenon called the “Selfie,” and now we are witnessing selfie mobile phones, selfie apps and don’t know what else.
Now a Japanese company, LINE Corporation owner of the free call and messaging app LINE has launched a new camera app named as B612.
The B612 app is especially developed for selfie lovers so that they can capture a prefect selfie and feel a new experience they never felt before. The name B612 has been taken from a novel “The Little Prince,” where the B612 is planet.
The interface of B612 is simple and straightforward, discounting the complicated user setup requirements. The app employs the front camera and just require a touch anywhere on the screen to take a picture, so a user is good to go as soon as the app is switched on.
The B612 is based on soft-focus technology that refines images to create a smooth, yet stunning, visual effect. It offers 43 professional-grade filters allowing user to have fun and give their selfies different textures depending on their mood.
Once you’ve taken the photo, the app allows you to share your pic to social networks, blogs, and profiles. Currently the B612 is only available for iOS platform, and for Android users, Line says they users will have to “wait a little while” before it is available to them.
It is interesting that Line, which has its maximum number of users in the Asia-Pacific region has not released its new app for Android first. Ironically, the regions where Line has maximum penetration are Android dominated, so is this a strategy to tap into the Western markets?
Naver Japan, the company behind the popular Japanese messaging app Line, has just released another iOS app dedicated to the subtle art of taking selfies. Apparently, the new selfie app seeks to highlight “what is essential,” which, as pointed out in Antoine de Saint-Exupéry’s “The Little Prince,” is “invisible to the eye.” Small wonder then, at least to those who’ve read the classic allegorical novella, that the app is named B612, after the asteroid home of the book’s title character.
B612 Subtitled “Selfie with the heart,” B612 offers the following key features:
43 filters : 43 filters for you to apply, designed to evoke the time the little prince gazed at 43 sunsets in one day.
Random filter : Sometimes it feels like it can take an eternity before you find just the filter you’re looking for. Just tap the random button!
Vignette : Both a light touch and vivid expression have their places. Use vignettes to give your photos just the right amount of flavor.
Tilt-shift : Blur the lines of focus for a gentle touch that will bring out the true you even more.
Silent shutter : Sssh! Take a picture silently so as not to awaken the sheep sleeping soundly in his box.
Collage shot : Show everyone a glimpse of your universe by putting your smiles together into one photo.
Share : Post your pics and share easily to Facebook, Twitter, and even Instagram. (Only installed apps are displayed)
LINE has already a camera app cum photo editor in store called LINE Camera. The new messenger app is a standalone Selfie app from LINE. B612 only uses the front facing camera of your phone that makes it simple to take some exceptional Selfies.
I hate selfies. Perhaps it stems from a history of awkward photo presence, or that I simply don’t photograph well, and I am very, very conscious of it. I’m generally horrible at selfies, and unless I’m holding something to hide part of my face, or there’s someone I can take a photo with (#jelfie), a decent selfie is usually out of reach.
So when I was told to try B612, I was justifiably skeptical. I didn’t expect myself to actually like the app. But after a few tries, it was pretty inevitable.
A bit of background: camera b612 is a selfie app made by Korean social messaging app LINE. And yes, the name is strange for a selfie app. The justification given by LINE was that it is named after a planet from popular novella “The Little Prince”. But as much as I love the Little Prince, it’s still a pretty crappy name.
B612 is a good photography app that offers a comprehensive and easy-to-use interface. In short, an excellent app for anyone who wants to take a good selfie using filters, effects, and anything else you might want. http://stick-rpg2.com/