With enough money, time and technology; any fool can solve a tough problem. But it takes more than experience and/or luck to create a solution that is simple, inexpensive and still satisfies all requirements.
Innovation, without the B.S. (Brain Storming) Brainstorming has its place, but research has shown that groups brainstorming together produce fewer ideas than individuals working separately and the ideas are generally of lower quality. The conclusions were based on a review of 22 other studies, 18 of which corroborated their findings. "Productivity Loss in Brainstorming Groups: Toward the Solution of a Riddle". Journal of Personality and Social Psychology 53: 497–509. 1987.
Conclusions from research discussed in Larry Keeley’s new book: Ten Types of Innovation: The Discipline of Building Breakthroughs. - Innovation mostly fails. It doesn’t need to. - Innovation almost never fails due to lack of creativity. It is almost always due to a lack of discipline. - The most certain way to fail is to focus only on products. - Innovations can be built up systematically
You know how some solutions are so simple, inexpensive and completely eliminate the problem?
Those kinds of solutions can appear “obvious in hindsight”.
Elegant solutions do NOT have to depend on luck, chance, random brainstorming or divine intervention. Instead they can be developed with more rigorous causal analysis and TRIZ, in a systematic, predictable fashion.