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AWM's Response to Nintendo Ad - May 22, 2001

posted Apr 6, 2011, 10:54 AM by AWM Web Editor   [ updated Feb 17, 2012, 1:43 PM ]

Date: Tue, 22 May 2001
Subject: An ad for Nintendo
From: "Martin Magid"

Dear Professor Lenhart:

I am writing to you because you are President of AWM (of which I am a member.) My ten year old daughter subscribes to the magazine Girl's Life.

When it arrived today she showed me an ad, on page 31, for Mario Party 3, by Nintendo. The ad appears to be a page from a year book. There are 10 complete pictures and two partial pictures. Three of the 10 full pictures are girls. Two of the girls are cute; their captions read "JV Cheerleading, French Club" and "Basketball, Drama Club". The third girl is not attractive; her caption reads "Band, Math Club".

This is, to me, every bit as bad as what Mattel had Barbie saying several years ago. I know that AWM was involved in trying to get Mattel to change Barbie's comments and I would like to pressure Nintendo to change the ad. Can you tell me how I might go about doing this?

Thanks for your help.

Martin Magid
Department of Mathematics
Wellesley College
Wellesley MA, 02481