Ideas for Auto marketers


 


Business Challenge:
Discover dealerships | Increase Service Sales

Local Business Ads

Local business ads enable you to promote your location-based products and services to customers in your area. These ads appear with an enhanced map component on Google Maps and in a text-only format on Google.com and other sites in the Google network. Local business ads are available for business locations wherever we have Google Maps (U.S, U.K, Canada, France, Italy, Germany, and Spain).

Google's goal is always to offer users relevant information through our search results and advertising. Marketers can use car brand terms as well as category terms like 'oil change' and 'SUV' to advertise local stores and to drive business to that category page on the store's website. As a marketer you can control the message of what you want people to see in the local business ad.

Leveraging Google Maps
In-Store Product Promotional Idea: An interactive Store locator to be implemented on yourdealership.com that shows a coupon, *video of where the new car section is located at the new car section, and Store information ( generic store ). You could set up each store map as the destination URL from your AdWords creatives around keywords "car sale " and target it by DMA

Google Maps Mashup = Google Maps + any other data (craigslist , Google Video , images, other APIs )

Here's the demo of an interactive Store locator

Printable Coupons in Google Maps

Have printable coupons for your business available online to Google.com and Google Maps users. This can be a great means to drive traffic in-store.

More information on coupons

Example of a printable coupon after searching for "Days Inn Miami, FL"


Highlight Store Locations on Google Earth

Want to know more about a specific location? Dive right in -- Google Earth combines satellite imagery, maps and the power of Google Search to put the world's geographic information at your fingertips.

Use Google Earth to give your users that unique experience of using satellite imagery.

Give your users a new experience when finding your stores

This Bay Area Ford Dealership tour demo is best viewed in Google Earth 4.

In addition, in this example , inside the information bubble, you can have users add the Ford Gadget to their Google homepage


Business Challenge:
Support Product Initiatives | Target Micro-Segments

Google’s ability to find information on the Internet is well known. Now we can offer the ability to target ads to specific content within the largest ad network on the web. Each day, Google can target users on 4.5B page views – helping you put the right ad in front of the right users and perfect your niche marketing objectives. Here are three examples of how a retailer can advertize a product line of shoes using Google's paid search listings and site targeting using a standard text ad, a click to play video ad and a Google gadget.

Multiple Creative Options Target Audience Segments on Google's network

Business Challenge:
Brand/Image Building | Generate Engagement

Google top priority has always been to focus on our user’s satisfaction. This has created a powerful and trusted environment for marketers to connect with consumers. And today, Google’s ability to connect with consumers goes well beyond search via the Google Network: the largest online ad network on the Internet, which supports banners, video ads, and gadgets.

Connect with Online Video to extend branding efforts

Honda Netherlands Click to play video ad example

More information on Google Adwords Video ads demos can be found here

Engage Consumers with Google Gadgets

Gadgets (or Widgets) are predicted to be one of the biggest marketing trends of 2007. Why? They represent a far easier means to create and update engaging and rich marketing units, which can be highly targeted. Historically, Gadgets have lived on your desktop or a homepage, but Google is now making these an option for our targeted ad network.

More information about Google Gadgets
Newsweek writes "If 2006 was all about social networks, user-generated content and YouTube, then it's a fair bet that 2007 will be about further personalizing life online. "

a concept VW gadget

A concept local ford dealership gadget