insult anyone....

as it creates enemy/competition.....


Ferruccio Lamborghini wealthy manufacturer of tractors and air conditioning and heating units systems, Lamborghini was an enthusiastic owner of sports cars, including Ferraris.

He noticed that some of the clutch components were the same as the ones he used on his tractors, as well as suffering recurring reliability issues not unfamiliar to Ferraris.

He approached Enzo Ferrari with his criticism.

Ferrari insulted Lamborghini, effectively stating that a tractor manufacturer was not qualified to criticize Ferraris.

Affronted by Ferrari's reaction, Lamborghini decided to "build better cars than Ferrari" and to prove that supercars did not have to be as temperamental as Ferraris.

In order to achieve his goal, he founded his own rival sports car manufacturer near the Ferrari factory, and hired ex-Ferrari engineers Gianpaolo Dallara and Bob Wallace to design and develop the cars.

His first production car, the Lamborghini 350GT, was superior in every respect that Lamborghini had criticised in his Ferraris.
His third model, the Miura, was a ground-breaking and legendary car that started the genre of the mid-engined supercar.