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Engagement Process


At the heart of every Aspire engagement is our understanding that each client is unique, and that that uniqueness must resonate throughout the application.

See below the process we follow to ensure that the expression of your candidacy is the strongest it can be.

Phase I - Candidate Profiling & Initial Content Brainstorming

  • Client completes a standard questionnaire and/or provides an up-to-date full CV, with the objective of informing more probing questions in the profiling interview
  • In-depth (~1hr but no fixed limit) profiling interview with the client (either over the phone or in person if convenient), with the objective of
    • Getting a fuller view of the client's candidacy for business school
    • Drawing out skills/accomplishments/experiences the value of which the client may be underestimating
    • Generating some useful ideasto be developed further in Phase II (see below)
  • Output: A concise summary of the client's overall business school candidacy, including 
    • The applicant "segment" into which the client most likely fits, informing how the candidate can best "stand out"
    • How the client is positioned along key application dimensions
    • First ideas regarding essay content that will address the key marketing themes admissions committees want to see.

Phase II - Final Content Brainstorming

  • Phone discussion with client with the objective of a) developing essay content ideas for all main essay types, and b) agreeing which of those ideas are the most worthy of the client's drafting time. If it can be done efficiently, this phase can sometimes be covered during the same interaction of Phase I. 
  • Assuming the client is using the service to apply to more than one business school, we will analyse the degree of overlap among the main types of questions and advise which ones can safely be adapted for re-use with other schools.

Phase III - Drafting & Editing Iterations

  • Client writes first draft of all essays for one school.
  • Editing iterations begin, keeping in mind overlap among all the schools' essays (assuming more than one).
  • Editing iterations (usually a maximum of four) continue until all essays for the first school are done.
  • Editing iterations continue until all essays for all remaining schools are done.
Client Testimonials

"I just wanted to drop a short success note. 

I am in at INSEAD!!!! I feel incredibly happy and still can't believe that I am going next January. Anyway, thanks a lot for your help, which was more than great especially given the tight schedule. 

I really enjoyed collaborating with you." 

– Wilhelm (accepted INSEAD)

"Thank you very much ... your help was invaluable and massively massively appreciated.

Overall the rewrites gave a more open structure with better word economy and improved the essays immeasurably.

I am still getting my head round the enormity of the fees that I am going to have to pay, but if it is as transforming a career experience as I have been told, it will be worth it and I am looking forward to immersing myself in the course."

– Simon (accepted London Business School EMBA)

"I had a great experience with Aspire's service. You were proactive, efficient and very professional. 

My essays have been significantly improved and at the same time kept the original sense and content. You managed this very well. I will definitely recommend your services to friends.

– Martin (accepted University of Chicago IMBA)

"You are the first one to know :) "

"Made it double!"

– Kasia (accepted London Business School and INSEAD)

"Credit to you guys, and do keep the business model working this way.

 I will recommend you to anyone I come across who needs either an essay or GMAT boost." 

– Nimesh (accepted London Business School)

"Guys just wanted to pass along the good news that I have been accepted
to my top choice. Again I really appreciate your help during this process.

Cliff it would be my pleasure to buy you a pint!"  

– Charles (accepted Instituto de Empresa)

"I wanted to thank you again for your help on how to pitch my story.

I did very well at my interview at City [Cass - UK] and they offered me a place. [Tufts - USA] Fletcher also offered me a place, and a full scholarship for their two year Masters in International Business programme. 

I'm taking up their offer."

– Imad (accepted Tufts Fletcher MIB on full scholarship, and Cass Business School)

"Good news: 
I have been admitted to the MBA program starting this fall! I want to thank you for your help! The three essays definitely contributed big. 

I am very happy. Thank you!" 

– Lin (accepted University of Maryland Robert Smith Business School)

"Update on the Lancaster admissions interview this afternoon:

By the time I got home, the offer of admission was sitting in my Inbox.

I believe I did well on the interview. It was a relaxed discussion about Why MBA, Why Lancaster, Leadership style, Alternatives (the content we developed for IMD helped a great deal here - special thanks to Rob) and a few other general questions."

– Deepak (accepted Lancaster Business School)

"I am very happy to inform you that I have been accepted to London Business School, and in a great measure thanks to you. 

Your service was great, very professional and very helpful. You were able to give my essays the direction and purpose they were lacking. Thank you for all your help and I hope you continue to do your excellent work." 

– Carlos (accepted London Business School)

"When I first sent my essays to you, I thought there were in pretty good shape. 

The difference between now and then is amazing. 

I am so glad I used your service – I am much more confident of my chances now!" 

– Amit 

"Thank you very much for your working on my essays. It was not only a pleasure to work with you but also an experience in the process of which I improved my general English skills. Without exception, you provided a superb service. Particularly important for me were:
  • Always prompt answers from you 
  • Very good ideas to change certain text passages but to still express my original thoughts 
  • Professional service (e-mail, Word with the "track change" function, payment) 
  • I liked your style, the way you suggested changes, gave comments, made remarks (not like a teacher, more like a personal adviser) 
  • You managed to imagine what I wanted to say 
  • Professional advice but still somehow personal atmosphere.
If someone, sometime later, would require an essay writing/correcting service, my recommendation to him/her would be: Go to Aspire." 

– Falk 

"Thanks very much. You made my job easier with great ideas and clear direction. I just submitted Wharton, Kellogg and Michigan. I have two more to go!!! Thanks again… I will let you know as soon as I hear from the schools." 

– Karthik 

"Thank you so much for all your help. The quality of comments plus the turnaround time of the service were excellent. 

I would be pleased to refer anyone needing help with their essays." 

– Siddarth