In this assignment we were to create 3 different types of signage that would be displayed throughout the store, the first being the store logo and it would need to stand out to someone in which would help promote business for the store. The second was a departmental sign that distinguishes a particular department. And the third was a point of sale sign which gives information about a single product and the price of it. In this assignment we were to use the skills we had just learned from Microsoft Illustrator and Photo Shop to create store signage for our individual store.
We decided to create a bathing suit store. We wanted to express the idea of relaxation to our customers and that going shopping for the perfect bathing suit doesn't have to be stressful. The colors we chose were ones that you would see out on the beach the calming pastels and of course paisley after all we are Paisley Palm. We created our logo and based it off of the Paisley palms you see when you’re out on the island and in the middle of nowhere where you can just kick back, relax and have no worries in the world. And that’s how we want our customers to feel when they come to shop at our store. After all the reason why you need to purchase bathing suits in the first place is for the summer time when you go on your vacations to your beach destination. When we went to create the other two signs we wanted them to fit in with our logo and give off the same mood and feel. To do this we used the palm tree and the same beach theme.
* Attached are photographs of the finished product.
Visual Merchandising >