Arjen van Lin

Research

Published and forthcoming journal articles

- Bart Bronnenberg, Trang Bui, Barbara Deleersnyder, Lesley Haerkens, George Knox, Arjen van Lin, Max Pachali, Anna Paley, Robert Smith, and Samuel Stabler (2025), "Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices," Journal of Marketing, accepted (download pdf)

- Guyt, Jonne, Arjen van Lin, and Kristopher Keller (2025), "Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?" Marketing Science, accepted (download pdf)

- Van Lin, Arjen, Aylin Aydinli, Marco Bertini, Erica van Herpen, and Julia von Schuckmann (2023), "Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste," Journal of Consumer Research, 50 (4), 663-682 (download pdf)

• Winner, AMA-EBSCO-RRBM Award for Responsible Research in Marketing (award honoring outstanding research that produces both credible and useful knowledge that can be applied to benefit society)

• Selected as Editor’s choice article

- Pachali, Max, Marco Kotschedoff, Arjen van Lin, Bart Bronnenberg, and Erica van Herpen (2023), "How Do Nutritional Warning Labels Affect Prices?" Journal of Marketing Research, 60 (1), 92-109 (download pdf)

• Winner, Paul E. Green Award (award recognizing the best Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing)

- Van Lin, Arjen and Els Gijsbrechts (2019), "“Hello Jumbo!” The Spatio-Temporal Rollout and Traffic to a New Grocery Chain After Acquisition," Management Science, 65 (5), 2388-2411 (download pdf)

-Eigenraam, Anniek, Jiska Eelen, Arjen van Lin, and Peeter Verlegh (2018), "A Consumer-Based Taxonomy of Digital Customer Engagement Practices," Journal of Interactive Marketing, 44, 102-121 (download pdf)

- Van Lin, Arjen and Els Gijsbrechts (2016), "The Battle for Health and Beauty: What Drives Supermarket and Drugstore Category-Promotion Lifts?," International Journal of Research of Marketing, 33 (3), 557-577 (download pdf)

- Van Lin, Arjen and Els Gijsbrechts (2014), “Shopper Loyalty to Whom? Chain versus Outlet Loyalty in the Context of Store Acquisitions,” Journal of Marketing Research, 51 (3), 352-370 (download pdf)

Selected working papers

-"Making the Shelf Work for You: How Shelf Dimensions and Brand Types Influence the Shelf Placement Effect on Product Performance" (with Kristopher Keller), invited for 3rd round review at Journal of Marketing Research

-"Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior" (with Jonne Guyt and Kristopher and Keller) (download pdf), invited for 2nd round review at Journal of Marketing

Book chapters

- Van Lin, Arjen and Els Gijsbrechts (2015), “Trouw, Maar aan Wie? Keten- versus Winkelpuntloyaliteit in de Context van Winkelovernames [Shopper Loyalty to Whom? Chain versus Outlet Loyalty in the Context of Store Acquisitions],” in MOA Jaarboek 2015: ontwikkelingen in het marktonderzoek [MOA Yearbook 2015: developments in marketing research], 109-126. 

Teaching

Tilburg:

- Introduction to Research in Marketing, MSc Marketing

- Master Thesis supervision, MSc Marketing

Amsterdam:

- Retail Management and E-Commerce, MSc Marketing

- Marketing Engineering, BSc Economics

- Business Research Methods, BSc International Business Administration

- Master Thesis supervision, MSc Marketing

- Conjoint Analysis and Market Simulation, Summerschool

Employment

2022-now: Associate Professor of Marketing, Tilburg School of Economics and Management, Tilburg University

2021-now: Academic Director MSc Marketing Analytics, Tilburg School of Economics and Management, Tilburg University

2018-2022: Assistant Professor of Marketing, Tilburg School of Economics and Management, Tilburg University

2013-2018: Assistant Professor of Marketing, School of Business and Economics, Vrije Universiteit Amsterdam

Educational Background

2014:   PhD in Marketing, Tilburg University, Committee: Els Gijsbrechts (chair), Bart Bronnenberg, Marnik Dekimpe, Edward Fox, Laurens Sloot, and Jan-Benedict Steenkamp

2010:   MPhil in Marketing, Tilburg University (cum laude)

2009:   MSc in Marketing Research, Tilburg University (cum laude)

2008:   MSc in Marketing Management, Tilburg University (cum laude)

2007:   BSc in International Business Administration, Tilburg University

Contact

Arjen van Lin

Tilbug University

Tilburg School of Economics and Management

Marketing Department

PO Box 90153

5000LE Tilburg, the Netherlands

E-mail: avanlin@uvt.nl