About Us

APRA Michigan is dedicated to promoting educational and professional development opportunities in the field of fundraising research and information management. APRA Michigan is formally affiliated with APRA International, the premier international professional association for philanthropic research. Membership in APRA International is not required to be an APRA Michigan member.

View our bylaws.

 Contact Us: APRA.Michigan@gmail.com


As of January 2020, APRA Michigan is proud to announce that we no longer charge an annual membership fee. 

How to join:

What you get:


Mary Marshall, Co-President

Associate Director, Prospect Development, Wayne State University

Industry: Higher Education

Years in position: 18 Years in industry: 21

Team size: 8 Fundraisers: 42

Organization structure: Centralized


Bio: Mary is a seasoned development professional with many years of experience in higher education; her current role is associate director of prospect development where she efficiently and effectively manages three prospect research analysts and provides proactive and reactive research to WSU development leadership and gift officers. Mary works collaboratively with the director of prospect development, additional prospect research and management colleagues, WSU leadership and the alumni and donor experience teams to provide briefing materials for university events. 

Areas of Expertise: Prospect research, prospect identification, training

Leila McClure, Co-President

Director of Prospect Research and Management, Eastern Michigan University Foundation

Industry: Higher Education
Years in position: 2           Years in industry: 5

Team size: 1                          Fundraisers: 10

Organization structure: Centralized in a separate foundation

Bio: Leila is the Director of Prospect Research and Management at the Eastern Michigan University Foundation. Her role involves conducting reactive and proactive research, identifying prospects and building a pipeline to support fundraising for all colleges and units, and holding regular portfolio review meetings with each of the fundraisers. Prior to coming to the EMU Foundation, she did prospect management at Wayne State University and prospect research at the University of Chicago Medicine. 

Areas of Expertise:  prospect research, prospect identification, portfolio management, board and committee candidate pipelines

Frank Castronova, Resource Lead

Development Portfolio and Research Officer, Detroit Institute of Arts

Industry: Arts
Years in position: 4           Years in industry: 19 in nonprofits, 7 in prospect research

Team size: 1                           Fundraisers: 13

Organization structure: Centralized 

Bio: Frank is Development Portfolio and Research Officer at the Detroit Institute of Arts. His role includes prospect research and identification and prospect management. After a ten-year career in reference book publishing, Frank entered the nonprofit sector as a prospect researcher at Wayne State University. His later development work was mostly in annual giving, a role he held at the DIA before returning to the field of prospect research.

Areas of Expertise: prospect research, prospect identification, and prospect management 

Jennifer Moody, Finance Lead

Vice President, Research, GOBEL

Industry: Healthcare consulting
Years in position: 1           Years in industry: 7

Team size: 5                        Fundraisers: N/A

Organization structure: N/A

Bio: Jennifer Moody joined GOBEL in 2022 after a career with Henry Ford Health as their Manager of Research and Prospect Management. While in this role, she developed and implemented a prospect management program that streamlined major gift officer portfolios and increased fundraising efficiency. Prior to Henry Ford Health, she served as Research and Donor Stewardship Coordinator for The Henry Ford, an arts and culture organization, where she contributed to the launch of a $150 million comprehensive campaign. Jennifer is also active with Apra, serving as Chair of the Apra Fundamentals – Prospect Research and was previously a member of the Ethics & Compliance Committee. She is cowriting a chapter focused on pipeline management for the Researchers in Fundraising Best Practice Guide and Handbook for Prospect Research. Jennifer is certified in Blackbaud Raiser’s Edge Fundamentals and received her bachelor’s degree from Michigan State University. She resides in Wyandotte, Mich. 

Areas of Expertise: prospect identification, relationship management, project management, portfolio management and implementation 

Jayne Goeddeke, Communications Lead

Sr. Prospect Development Consultant, Regional and Central Programs, Michigan State University

Industry: Higher Ed
Years in position: 1.5            Years in industry: 1.5

Team size: 11                          Fundraisers: 108

Organization structure: Centralized PD and Regional and Central Programs Gift Officers 

Bio: Jayne has been working in higher education since 2005.  For 10+ years before joining the MSU University Advancement team she was the Exhibitions Manager at the Eli and Edythe Broad Art Museum at MSU, working across teams to ensure that projects were completed on time and on budget, and was an active participant in the American Exhibition Organizers organization.  Her background in project management, ability to synthesize and analyzed data for multiple audiences, and strong interpersonal skills have helped her successfully transition across sectors of non-profit work.  She currently serves as the prospect development consultant for 21 fundraisers proactively conducting research and analytic analysis to enhance prospect strategies.

Areas of Expertise: prospect research, data analytics

Beki Hodgman, Member

Associate Director of Prospect Management, Western Michigan University


Industry: Higher Ed

Years in position: 2 Years in industry: 2

Team size: 1 Fundraisers: 20

Organization structure: Centralized


Bio: Beki Hodgman is the Associate Director of Prospect Management at Western Michigan University. She is responsible for the proactive management and activity tracking of the University’s advancement overall prospect portfolio. She serves to support the University by applying data analytics and managing prospect identification and assignment services to facilitate the movement of donors through the leadership, major, principal, and planned gift portfolios. 


Areas of Expertise: prospect identification, relationship management, project management, portfolio management and implementation

Stacey Murdock-Webster, Member

Executive Director of  Prospect Research and Development, Hillsdale College

Industry: Higher Education/Non-Profit
Years in position: 15            Years in industry: 15

Team size: 6                          Fundraisers: 34

Organization structure: Centralized 

Bio: Stacey Murdock-Webster is the Executive Director of Prospect Research and Development at Hillsdale College, where she has led the program since 2008. Throughout her 16-year tenure, Stacey has successfully expanded the department from a one-person operation to a thriving team of six members. This team serves 34 frontline fundraisers, 11 support team members, and the institution as a whole. Her work has played a crucial role in the $690 million campaign for Hillsdale College. Stacey has developed effective systems and processes for the prospect development program, while providing valuable support to the institutional advancement team. Beyond her role in prospect development, Stacey has also been an integral part of the leadership team during two database conversions. Her expertise ensured a seamless transition during these important projects. Prior to her career in Fundraising, Stacey gained valuable experience in Sales & Marketing within the hospitality industry. She holds a bachelor's degree from Hillsdale College and remains actively engaged in the community.

Areas of Expertise: Portfolio Management, Prospect Identification, Prospect Research, Prospect Analytics, Project Management, CRM conversion, Process Development & Improvement