Business System

What they think they need? What you think they need?
When they think they will need it? When you think you can have it?
When do they start looking for it? When you develop it?
Where do they look for it?
What they are looking for?
What they find?  What you tell them?
What they actually get.  What you think they got?
What they feel about the experience? What you feel about the experience?
When will they need it again?  When do you think they will?
When are they ready to change?