Aniko Öry

I am an Associate Professor of Marketing (without tenure) at the Yale School of Management.

My research focuses on Industrial Organizations, Quantitative Marketing, and Microeconomic Theory.

Email: aniko.oery (at) yale (dot) edu

Curriculum Vitae: pdf

Yale Marketing Seminar:

Quant Women in Marketing: This is a list (work in progress) of women Marketing researchers: link

URM in Marketing: Here is also a list of UMR scholars in marketing: link

Theory in Marketing: ... and a list of theorists in marketing: link

Current Teaching:

1. Strategic Market Measurements

2. Listening to the Customer


3. International Experience Japan trip

(blog on SOM website, press release Yamaha, consulate in Boston)

Photo credit: Charis X. Lee

Publications and Accepted Papers:

1. Mentoring and the Dynamics of Affirmative Action pdf

joint with Michèle Müller-Itten

AEJ: Economic Policy, May 2022, Vol.14, No. 2, pp.

Notre Dame News article:

Yale Insights article:

2. Contracting with Word-of-Mouth Management pdf

joint with Yuichiro Kamada

Management Science, November 2020, Vol.66, No. 11, pp. 5094-5107

Online Supplementary Appendix: pdf

(Previously circulated as "Encouraging Word of Mouth: Free Contracts, Referral Programs, or Both?")

Yale Insights article:

3. The Benefit of Collective Reputation pdf

Joint with Zvika Neeman and Jungju Yu

RAND Journal of Economics, Winter 2019, Vol. 50, Issue 4, 787-821

4. Transparency and Distressed Sales under Asymmetric Information pdf

joint with William Fuchs and Andrzej Skrzypacz

Theoretical Economics, 2016, Vol. 11, Issue 3 (Sept.), 1103-1144

5. The "Magic Formula" for Linearly Edge-Reinforced Random Walks pdf

joint with Franz Merkl and Silke W.W. Rolles

Statistica Neerlandica, 2008, Vol. 62, Nr. 3, 345-363

Working Papers:

6. Consumers on a Leash: Advertised Sales and Intertemporal Price Discrimination pdf

Revise and resubmit, RAND Journal of Economics

7. Aiming for the Goal: Contribution Dynamics of Crowdfunding pdf

Joint with Joyee Deb and Kevin R. Williams

Revise and resubmit, American Economic Review

8. Competing for Talent pdf

Joint with Yuhta Ishii and Adrien Vigier

9. When do consumers talk? pdf

joint with Ishita Chakraborty and Joyee Deb

Revise and resubmit, Management Science

(formerly: Managing Word of Mouth Content)

Yale Center for Customer Insights Blog:

10. Dynamic Price Competition: Theory and Empricial Evidence From Airline Markets pdf

joint with Ali Hortacsu and Kevin R. Williams

Work in Progress:

11. Influence or Advertise: The role of Social Learning in Influencer Marketing

joint with Ron Bermann and Xudong Zheng

12. Education Signaling with Two Groups

joint with Gabriella Fuschini

13. Revealed Preference of Sharing Information: Theory and Evidence from Twitter

joint with Hungni Chen and Chiying Wang

14. Reputation with Replacement: the Negative Effects of Positive Selection

joint with Jack Fanning