Aniko Öry
I am an Associate Professor of Marketing (without tenure) at the Yale School of Management.
My research focuses on Industrial Organizations, Quantitative Marketing, and Microeconomic Theory.
Email: aniko.oery (at) yale (dot) edu
Curriculum Vitae: pdf
Yale Marketing Seminar: http://som.yale.edu/yalemarketingseminar
Quant Women in Marketing: This is a list (work in progress) of women Marketing researchers: link
URM in Marketing: Here is also a list of UMR scholars in marketing: link
Theory in Marketing: ... and a list of theorists in marketing: link
Current Teaching:
1. Strategic Market Measurements
2. Listening to the Customer
(https://som.yale.edu/blog/my-startup-got-boost-from-yale-som-students)
3. International Experience Japan trip
(blog on SOM website, press release Yamaha, consulate in Boston)
Photo credit: Charis X. Lee
Publications and Accepted Papers:
1. Mentoring and the Dynamics of Affirmative Action pdf
joint with Michèle Müller-Itten
Accept, AEJ: Economic Policy
Notre Dame News article: https://news.nd.edu/news/most-productive-workforce-may-require-indefinite-affirmative-action-study-shows/
Yale Insights article: https://insights.som.yale.edu/insights/study-to-maximize-productivity-affirmative-action-should-continue-indefinitely
2. Contracting with Word-of-Mouth Management pdf
joint with Yuichiro Kamada
Management Science, November 2020, Vol.66, No. 11, pp. 5094-5107
Online Supplementary Appendix: pdf
(Previously circulated as "Encouraging Word of Mouth: Free Contracts, Referral Programs, or Both?")
Yale Insights article: https://insights.som.yale.edu/insights/how-should-companies-fuel-word-of-mouth
3. The Benefit of Collective Reputation pdf
Joint with Zvika Neeman and Jungju Yu
RAND Journal of Economics, Winter 2019, Vol. 50, Issue 4, 787-821
4. Transparency and Distressed Sales under Asymmetric Information pdf
joint with William Fuchs and Andrzej Skrzypacz
Theoretical Economics, 2016, Vol. 11, Issue 3 (Sept.), 1103-1144
5. The "Magic Formula" for Linearly Edge-Reinforced Random Walks pdf
joint with Franz Merkl and Silke W.W. Rolles
Statistica Neerlandica, 2008, Vol. 62, Nr. 3, 345-363
Working Papers:
6. Consumers on a Leash: Advertised Sales and Intertemporal Price Discrimination pdf
Revise and resubmit, RAND Journal of Economics
7. Aiming for the Goal: Contribution Dynamics of Crowdfunding pdf
Joint with Joyee Deb and Kevin R. Williams
Revise and resubmit, American Economic Review
8. Competing for Talent pdf
Joint with Yuhta Ishii and Adrien Vigier
9. When do consumers talk? pdf
joint with Ishita Chakraborty and Joyee Deb
Revise and resubmit, Management Science
(formerly: Managing Word of Mouth Content)
Yale Center for Customer Insights Blog: https://som.yale.edu/blog/the-power-of-digital-word-of-mouth
Work in Progress:
10. Influence or Advertise: The role of Social Learning in Influencer Marketing
joint with Ron Bermann and Xudong Zheng
11. Competitive Dynamic Pricing: Theory and Empricial Evidence
joint with Ali Hortacsu and Kevin R. Williams
12. Education Signaling with Two Groups
joint with Gabriella Fuschini
13. Revealed Preference of Sharing Information: Theory and Evidence from Twitter
joint with Hungni Chen and Chiying Wang
14. Reputation with Replacement: the Negative Effects of Positive Selection
joint with Jack Fanning