TOP PRIORITIES
Grow retail sales
Optimize the customer experience
Build lifetime value Better brand positioning
Generate consumer need
PROJECT GOALS
Optimize lifestraw.com both for e- commerce and retail saleS
Create better paths to product information
Help customers choose the product that best suits their needs
4 Improve customer service experience
Address product concerns and prioritize sales leads
As the UX leader for the LifeStraw project, my primary focus is on optimizing lifestraw.com to drive both e-commerce and retail sales. This involves creating clearer paths to product information, guiding customers to choose the best product for their needs, and enhancing the overall customer service experience.
By addressing product concerns and prioritizing sales leads, our goal is to build lifetime value for customers and achieve better brand positioning, ultimately generating consumer need and driving growth in retail sales.
IMPROVE CHECKOUT EXPERIENCE
REDUCE NUMBER OF CLICKS TO CHECKOUT REMOVE REDUNDANT PAGES
CLEAN UP AND RETHINK PRODUCT PAGES ON SHOPIFY
FOLLOW ECOMMERCE BEST PRACTICES FOR CONVERSION
• Images
• High ‘Buy’ button placement
• Review or Quotes from Amazon • Video (TBD)
• Spec
IMPROVED STORE LOCATOR
BETTER CONTENT/SITE ARCHITECTURE
MAKE KEY PRODUCT INFORMATION EASIER TO FIND
ORGANIZE CONTENT IN A HUMAN CENTERED DESIGN APPROACH
EXPLAIN THE PROBLEM EACH PRODUCT/MARKET SOLVES
SHOW COMPARISONS
• Product to product
• Cleaned water vs. tap vs. dirty water (parts per million)
BETTER FUNDRAISING CAPABILITIES
BUILD CAMPAIGN PAGES INTO THE SITE
• Disaster relief pages (bundles, donations, information, etc.)
• Corporate Partners
• Schools, trips, small group fundraisers
DONATION UP-SELL AT CHECKOUT
RETAIL STORE LOCATOR
IMPLEMENT CUSTOMER SUPPORT PROGRAM
SUPPORT AGENTS
SITE SUPPORT CHAT
HELP CENTER
CANNED RESPONSES
'DO GOOD' Content
REMOVE SUB BRANDING
CONTENT OVERHAUL
PROVIDE WAYS TO GIVE/GET INVOLVED
SHOW THE MOVEMENT
INTEGRATE REVIEWS
BETTER SHOWCASE SOCIAL CONTENT/STORIES
CATEGORIZATION OF PRODUCTS
CATEGORY PAGES
HUMAN CENTERED EXPERIENCE
NICHE SPECIFIC IMAGERY
MARKET VALUE LANGUAGE
IMPROVE SEO TO KEY MARKETS