TOP PRIORITIES

Grow retail sales

Optimize the customer experience

Build lifetime value Better brand positioning

Generate consumer need


PROJECT GOALS

Optimize lifestraw.com both for e- commerce and retail saleS

Create better paths to product information

Help customers choose the product that best suits their needs

4 Improve customer service experience

Address product concerns and prioritize sales leads



UX RESEARCH AND SITE STUDY

As the UX leader for the LifeStraw project, my primary focus is on optimizing lifestraw.com to drive both e-commerce and retail sales. This involves creating clearer paths to product information, guiding customers to choose the best product for their needs, and enhancing the overall customer service experience.

 By addressing product concerns and prioritizing sales leads, our goal is to build lifetime value for customers and achieve better brand positioning, ultimately generating consumer need and driving growth in retail sales.





SWOT THE FEEDBACK
STAKEHOLDER INTERVIEWS 

The value behind engaging the brand
Market Analysis

Defining and refining
Target Audiences

Strategy and Rocommendation
 TO GROW REVENUE


IMPROVE CHECKOUT EXPERIENCE

REDUCE NUMBER OF CLICKS TO CHECKOUT REMOVE REDUNDANT PAGES

CLEAN UP AND RETHINK PRODUCT PAGES ON SHOPIFY

FOLLOW ECOMMERCE BEST PRACTICES FOR CONVERSION

• Images
 • High ‘Buy’ button placement
 • Review or Quotes from Amazon • Video (TBD)
 • Spec
 IMPROVED STORE LOCATOR


 

BETTER CONTENT/SITE ARCHITECTURE

MAKE KEY PRODUCT INFORMATION EASIER TO FIND

ORGANIZE CONTENT IN A HUMAN CENTERED DESIGN APPROACH

EXPLAIN THE PROBLEM EACH PRODUCT/MARKET SOLVES

SHOW COMPARISONS

• Product to product
 • Cleaned water vs. tap vs. dirty water (parts per million)


BETTER FUNDRAISING CAPABILITIES

BUILD CAMPAIGN PAGES INTO THE SITE

• Disaster relief pages (bundles, donations, information, etc.)

• Corporate Partners
 • Schools, trips, small group fundraisers


DONATION UP-SELL AT CHECKOUT



RETAIL STORE LOCATOR


Strategy and Rocommendation
 IMPROVE CUSTOMER EXPERIENCE



IMPLEMENT CUSTOMER SUPPORT PROGRAM

SUPPORT AGENTS 

SITE SUPPORT CHAT 

HELP CENTER 

CANNED RESPONSES


 

'DO GOOD' Content


REMOVE SUB BRANDING

 CONTENT OVERHAUL

 PROVIDE WAYS TO GIVE/GET INVOLVED

 

 


SHOW THE MOVEMENT

INTEGRATE REVIEWS

BETTER SHOWCASE SOCIAL CONTENT/STORIES


 

CATEGORIZATION OF PRODUCTS

CATEGORY PAGES

 HUMAN CENTERED EXPERIENCE

NICHE SPECIFIC IMAGERY

MARKET VALUE LANGUAGE

IMPROVE SEO TO KEY MARKETS