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The 2009-2014 Outlook for Masks, Pads for Chests, Kidneys, Knees, and Shoulders, and Other Body Protective Equipment for All Sports Excluding Helmets in India
This econometric study covers the latent demand outlook for masks, pads for chests, kidneys, knees, and shoulders, and other body protective equipment for all sports excluding helmets across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 2,900 cities in India. For each city in question, the percent share the city is of it's state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for masks, pads for chests, kidneys, knees, and shoulders, and other body protective equipment for all sports excluding helmets. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.88% (19)
ca. 1957 --- Two models in Rose Marie Reid swimsuits. Model on left stands tree wearing blue suit, mask and flippers; model on right wears white suit with matching cap, and flippers. --- Image by © Conde Nast Archive/CORBISLacrosse Gloves at Breakaway
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This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.Related topics:
In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.
In what follows, I summarize the economic potential for the world's major cities for "masks, pads for chests, kidneys, knees, and shoulders, and other body protective equipment for all sports excluding helmets" for the year 2009. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.
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