VWS Flowerbulbs, Holland

Horticultural Bulbs in India

About Alagu's FLOWER VALLEY and VWS Flowerbulbs, Holland

  • Alagu's FLOWER VALLEY is Coimbatore (TN, India) based and it represents in India, VWS Flowerbulbs, Holland as the authorized agency (Technical asistance to importers of VWS flowerbulbs into India) and individual company details can be viewed at respective websites. Brief details are given below.
  •  Alagu's FLOWER VALLEY's technical director, Dr. K. Valliappan, M.Sc (Agri)., Ph.D., is associated with Indian Floriculture / Horticulture industry since 1991. He is involved in cultivation of flowers, marketing of cutflowers and floral products, export of cut flowers and import of planting materials.
  • Visit to the fields of growers who grow VWS Flower bulbs, to advise on selection of the right varieties and to grow good quality lilium cutflowers are part of the services offered by Alagu's-VWS agency in India. Helping out growers in getting import permit, bank loans, subsidy elements and establishing cold chain, in addition to logistic support are also offered to first time growers. Technical growing tips are also supplied from both VWS and Alagu's FLOWER VALLEY to all the growers who use VWS Flowerbulbs to grow lilies.
  • VWS representative (Ing John Braas) visits Indian growers, along with Alagu's FLOWER VALLEY personnel, at various intervals in an year, to give field support. This unique service, combined with quality bulb supply has made VWS a lead supplier of Dutch flowerbulbs to Indian growers, since 1997.
  • Direct import of lily bulbs by container loads, is supported with clear and concise documentation for able and large growers who have the financial background and cold store facility to import 20' and 40' containers directly and the field visits are extended to them by way of after sales service.For small growers, consolidation possibilities are explored.
  • Alagu's FLOWER VALLEY also consolidates the requirements of various growers, who are small and marginal (who cannot import a full container on their own or who do not have their own cold store), imports, selectively supplies VWS Flowerbulbs (on contract farming basis) and provides field support / marketing tie-up. This consolidation includes growers in different areas of India, including Tamil Nadu and Kerala (South), Maharashtra (West),Jammu and Kashmir (North) and via Kolkata to North Eastern India.
  • In addition to technical support, Eureka also provides growers of VWS Flowerbulbs, with market information, as well as help in marketing their flowers, in India and abroad.
  • Alagu's Flower Valley-VWS Flowerbulbs put up stalls in exhibitions like Flora (New Delhi) and Florex (Pune) to reach the growers, with latest technical and varietal information.
  • 2011-12 is the second year of association for Alagu's FLOWER VALLEY with VWS Flower bulbs and fourteenth year of association for Dr. K.Valliappan ( VWS Flower Bulbs,Holland (since 1997).  
  • Our Principals in Holland : VWS Flower Bulbs website can be visited for the catalog of our varieties in Asiatic (AS), Oriental (OR) and LA (Longiflorum x Asiatic hybrids) for names, colours and varietal characters like plant height (cm), number of buds (per given bulb size 10/12 or 12/14 or 14/16), growing period in weeks etc: 

Other business possibilities being explored between Alagu's FLOWER VALLEY, India and VWS-Flowerbulbs,Holland

  • Production of Lily bulbs in India: Trials with J&K Government undertaken by VWS
  • More products to be added: Gladiolus, Tulips, Freesia, Narcissus, Calla – bulbs from VWS Flowerbulbs, into India.
  • Consolidated flower export (Lilium) to Middle East from India


  •  Contact Details:
A-2. Surya Balaji Buidings-I,
Opp. High School, Vadavalli,
Coimbatore-641 041 TN

Phone: + 91 422 2422922

Mobile: + 91 98943 42292 / 99430 42292