The Agenda for Sustainable Development identifies 17 goals formulated by the United Nations at its Plenary Summit meeting in New York in September, 2015.  It follows upon the Millennium Development Goals, which were decided upon in 2000 and reviewed in 2015. employs a different approach than the one typically used by the UN.  Diplomats at the world body usually prefer a 'top-down' methodology, meaning that UN ambassadors make recommendations  to their respective governments, who then devise plans to achieve the various goals by various means., on the other hand, utilizes a 'bottom-up' approach.  We find ways to empower individuals and groups, often those at the bottom of the economic scale in the Developing World, to address major world problems by creating local social enterprises, micro-businesses, non-profit agencies, and NGO's which impact people's lives immediately, without the help of governments or large corporations.

   Right now, a cooperative effort between NGOs and students  is revolutionizing how Fair Trade social enterprises in the Global South can succeed by efficiently reaching foreign markets. ASD,  in cooperation with Friends Beyond Borders and the Adelina Foundation, partners with students  and local companies in poorer nations in  Asia, Africa, and Latin America to modernize their businesses with social media and other tools so that knowledge of their products can reach foreign consumers, and the products themselves can be purchased and shipped in a timely manner.

    Before now, the idea that these small firms could compete with established companies in the industrialized world was ludicrous. They simply did not have the resources to provide reliable pay platforms, dependable rapid shipping, and quality control.  But the formulae ASD has devised combine the power of modern online retail platforms like Amazon and Alibaba with social media and modern marketing to allow these companies to compete on the global stage.

  Partner Friends Beyond Borders even guarantees satisfaction with each purchase from qualified vendors, to eliminate any anxiety that the customer will lose money.  The idea is that consumers in the West can feel as secure purchasing things from these family-owned enterprises in the third world as they would if they bought them from Amazon, Aliexpress, or eBay.

  The formulae  students employ are designed so that one student can efficiently  modernize a given social enterprise in about two hours.  Students are quite facile with Facebook, Twitter, Instagram, Google, and Amazon.  Using the formula, they quickly build a web and social media presence for each company that allows it to dramatically increase its presence in the online retail world.

  Why two hours? Just as we want to help build a successful future for each enterprise, we want students to feel empowered. Since students are incredibly busy, we want them to know that in a few short hours, employing skills they use every day in the classroom,  they can make a  major impact on a small  family business in a historically impoverished place that will last a long time, and can serve as a template for other companies in the same country.  So we designed a formula that is like a recipe or a protocol that combines best practices in a step-by-step fashion.  Here's a basic formula, which is subject to many variations, all of which should require only a few hours:

1.  Create a social media group for the enterprise (usually Facebook)

2.  Start a website on Googlesites, Weebly, or Wix, if one does not already exist (this is not normally the case)

3.  Set up a Pinterest page with photos of products. 

4.  Start an Instagram account for the company.

5.  Embed a Paypal button, if one does not exist.

6.  List products on ASD's Gold Supplier Alibaba account

7.  Create an Amazon listing for products.

8.  Inform ASD of all the above, so a press release can be generated.

   As long as a student is working on a particular project, she is the chairperson for that country. When the project is finished, the student hands off the title to a fellow student, or, if she is extraordinarily  ambitious, begins a similar project in the same country.  That way the largest possible number of small enterprises in each country are transformed. 


Enterprises selected for the program must make products or provide services which align with the UN’s recently announced 2030 Sustainability Goals.  Goods produced cannot contain toxic substances, pollute the environment, contribute to Global Warming, derive from illegitimate sources, or be made with child or slave labor.
   Currently we are constructing a database of practical information on  74 developing countries which contains the latest information on how citizens in each one can quickly create social enterprises which not only provide needed revenue, but which also address the UN's 17 goals. We are also creating partnerships between people in the Global South and students in industrialized countries, allowing them to partner together to build NGOs and export businesses.

   We are available to work in every country in the developing world.  Listed below are nations where currently active projects exist. If a country is not listed, it is either because it has no stable government (Syria, Somalia), it is hostile to these efforts (North Korea, Iran), its logistical situation does not allow for reliable shipping of goods (Nepal, South Sudan), or its local currency is not sufficiently stable (Vanuatu, Central African Republic).  Wherever possible, we are working behind the scenes in these countries to remedy these situations. 

   Click on the country links below to view currently supported enterprises. 

  For more information write to

Ghana    Ecuador    Cambodia    Haiti    Ethiopia    Nepal   Chile 
Burma (Myanmar)   China (Yunnan)    Bolivia    Bangla Desh            Guatemala   India   Kenya    Mexico    Morocco   Mozambique

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