Marketing Plan‎ > ‎

SWOT Analysis

Strengths:


  • Inclusive fitness program
  • Involves the children’s families
  • Incorporates the child’s interests
  • Modified based on children’s needs
  • Well-staffed
  • Low cost

Weaknesses:

 

  • We the instructors are beginner yogis
  • Families have to plan ahead of time
  • First year of the program
  • Space/facilities may be limited or unavailable

Opportunities:

 

  • Number of special needs children in the area looking for extracurricular/exercise opportunities
  • Increase in population of children with special needs
  • A lot of universities and colleges in the area with potential volunteers
  • Networking opportunities through the school districts we work at

Threats:

 

  • Lack of interest amongst volunteers and participants
  • Competing programs with similar interests in the area
Comments