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Slow Loading Speed of a Website Effects

Users use websites for various reasons in their daily tasks. If a user searches for a request using a digital assistant, whether on their phone or on their desk, they expect quick and relevant answers. 


For example, if a user writes a 'Web site load speed" query in the first instance, the user usually clicks on the first displayed result, but in case, if the page load speed is much longer than expected, there is a good chance that the user can navigate to another site. 


Just having a site designed for your business will not work now Improving the speed of loading websites is also a vital process. According to Google's guidelines, a website should load in less than 3 seconds. 


In addition, surveys conducted a few years ago revealed that a user leaves the website if it takes more than 25 seconds to download. This indicates that the slow loading speed of a website will result in a decrease in site traffic as well as a low site ranking. 


The slow loading speed of a website affects online activities as follows, 

1. Conversion 

2. Visibility 


1. Conversion - Optimizing the loading speeds of websites directly or sometimes indirectly affects online activity. The slow loading speed of a website affects the conversion rate of a particular website. 


According to a report published in Hub Spot, even a delay of one second in the loading of a page can result in a reduction of the conversion rate of a company up to 7-8%. This can sometimes be very frustrating if the loading of a website takes too much time. 


About 40 to 45% of the traffic leaves this page and will move to another site. This means that a 1-2 second delay can transfer all activities to other competitive sites and result in significant revenue losses for a given company. 


2. Visibility - Slow loading speed also affects the website's bounce rate. For those who have no idea what the bounce rate is, this is the percentage of users who left the website and accessed another website just after viewing a page. 


This also leads to a poor ranking in the organic search results. The lower the bounce rate, the higher the ranking. 


In addition, the worst-performing website fails to retain the customer, which is the main reason for its activity. 


The more efficient your website is, the more satisfied the customer will be and the main role of a company is to satisfy its customers. 


But if loading a web page takes too much time, the customer will soon be frustrated.

 

According to the latest Google ads, mobile pages will be indexed first. This means there is no space for underperforming websites on Google. 


If you want to rank your website on organic search results, you have to optimize your website for both the desktop and mobile versions. 


According to reports, it takes about 3 seconds to load a web page on the mobile version. 


Thus, if one optimizes one's webpage to load less than that, the user will gain a competitive advantage over any other websites and it will be easy for a website to rank in the organic search results of the website. You can take affordable SEO services they will do proper optimization for enhancing website loading speed. It will be beneficial for your business as well as your website visitors.


Read Here: How to Increase Organic Site Traffic


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