Update: The final workshop schedule is now posted.  Workshop Location is IF G07a.

AdML is an ICML 2012 workshop that will focus on machine learning for online advertising, an emerging application area of enormous practical importance that has numerous scientific challenges.  The workshop will span theory and practice, attracting academic and industrial lab scientists as well as industry practitioners.  Schedule highlights will include invited talks from leading researchers in the field and contributed talks for top accepted papers.

Topics of Interest

Submissions are encouraged in any of the following research areas, but are not limited to:
  • Large-scale machine learning
  • Selection bias, covariate shift, and domain adaptation
  • Contextual bandits and explore/exploit trade-offs
  • Evaluation methods
  • Interaction of machine learning and auction theory / mechanism design
  • Prediction markets
  • Learning to rank
  • Personalization
  • Behavioral targeting
  • Privacy-preserving learning
  • Adversarial learning, including ad scam, spam, and fraud detection
  • Social network analysis
  • Learning bidding strategies, including real time bidding for ad exchanges
  • Learning for sponsored search
  • Learning for display ads and contextual advertisements
  • Learning for offer ads and deals
  • Learning for ads on mobile devices
  • Reliability of deployed systems

Important Dates

May 7, 2012: Papers due
May 27, 2012: Notification of acceptance
June 8, 2012: Camera ready due
June 30, 2012: Workshop