- Doubleclick as exchange auction. Y. Mansour, S. Muthukrishnan and N. Nisan. ArXivs.
- Strictly-Black-Box Zero-Knowledge and efficient validation of financial transactions. M. Rabin, Y. Mansour, S. Muthukrishnan and M. Yung. ICALP 2012.
- Selective call-out and real time bidding. T. Chakraborty, E. Even-Dar, S. Guha, Y. Mansour and S. Muthukrishnan. ArXivs 2010. Presents algorithms that will call out ad networks selectively in real time if they have a bound on how many auctions they can participate.
- Auctions with Intermediaries. J. Feldman, V. Mirrokni, S. Muthukrishnan and M. Pai. 2010. Designs optimal auctions for ad networks and for AdX
- Bidding for Representative Allocations for Display Advertising. A. Ghosh, P. McAfee, K. Papineni and S. Vassilvitskii. WINE 2009: 208-219 . Presents algorithms for publishers to tradeoff going to AdX versus using Guaranteed contracts.
- Adaptive bidding for display advertising. A. Ghosh,
B. Rubinstein, S. Vassilvitskii,
M. Zinkevic. WWW 2009: 251-260.