Anand Bhalgat, Jon Feldman, and Vahab Mirrokni:
Online Allocation of Display Ads with Smooth Delivery
Patrick Jordan, Mohammad Mahdian, Sergei Vassilvitskii, and Erik Vee:
The Multiple Attribution Problem in Pay-Per Conversion Advertising
Yuval Emek, Michal Feldman, Iftah Gamzu, and Moshe Tennenholtz:
Revenue Maximization in Probabilistic Single-Item Auctions via Signaling
Invited talk by Jonathan Levin:
Learning from Seller Experiments in Online Markets.
Susan Athey and Maya Cohen-Meidan:
Exchange Rate Fluctuations, Consumer Demand, and Advertising: The Case of Internet Search
Eric Sodomka, Sebastien Lahaie, and Dustin Hillard:
A Hierarchical Model for Value Estimation in Sponsored Search
Yang Sun, Yunhong Zhou, and Xiaotie Deng:
Optimal Reserve Prices in Weighted GSP Auctions: Theory and Experimental Methodology
Andrew Stocking: Bidder Subsidies in Adword Auctions and Search Engine Revenue.
Invited talk by Muthu Muthukrishnan: How to Auction Data?
Asaph Arnon and Yishay Mansour: Repeated Budgeted Second Price Ad Auction
Brendan Lucier, Renato Paes Leme, and Eva Tardos:
On Revenue in the Generalized Second Price Auction
Sebastien Lahaie and Preston McAfee:Efficient Ranking in Sponsored Search
Zsolt Katona and Yi Zhu: Quality Score that Makes You Invest
4:20PM - 5:30PM
New directions in Internet Monetization: A panel consisting of Ashish Goel (Stanford/Twitter), Vijay Kumar (Principal Scientist at Groupon), and Kang-Xing Jin (Director of Ads Engineering, Facebook), who will discuss monetization challenges faced by their respective companies.