Schedule and Papers

Workshop Schedule

8:30 - 9:10: Pricing
  • Michael Ostrovsky and Michael Schwarz. Reserve Prices in Internet Advertising Auctions: A Field Experiment. Download  [Slides]
  • Chris Dellarocas. Double Marginalization in Performance-Based Advertising: Implications and Solutions Download [Slides]
9:10 - 10:10: Invited Talk
  • Preston McAfee, "Integrating Guaranteed Display Advertising Contracts into an Exchange."
10:10 - 10:40: Break

10:40 - 12:20:  GSP
  • Emiko Fukuda, Yoshio Kamijo, Ai Takeuchi, Michiharu Masui and Yukihiko Funaki.Theoretical and experimental investigation of performance of keyword auction mechanisms Download
  • Tadashi Hashimoto. Equilibrium Selection, Inefficiency, and Instability in Internet Advertising Auctions Download
  • Renato Paes Leme and Eva Tardos. Bayes-Nash Price of Anarchy for GSP Download  [Slides]
  • Itai Ashlagi, Mark Braverman , Avinatan Hassidim, Ron Lavi and Moshe Tennenholtz. Position Auctions with Budgets: Existence and Uniqueness Download   [Slides]
  • Moshe Babaioff and Tim Roughgarden. Equilibrium Efficiency and Price Complexity in Sponsored Search Auctions Download  [Slides]
12:20 - 1:45: Lunch

1:45 - 2:25: Allocation
  • Tanmoy Chakraborty , Eyal Even-Dar, Sudipto Guha , Yishay Mansour and S Muthukrishnan. Selective Call Out and Real Time Bidding Download  [Slides]
  • Jon Feldman , Monika Henzinger, Nitish Korula, Vahab Mirrokni and Cliff Stein. Online Stochastic Ad Allocation: Efficiency and Fairness Download  [Slides]
2:25 - 3:25: Invited Talk
  • Michael Wellman, "Empirical Game-Theoretic Analysis of Bidding Strategies."
3:25 - 3:55:  Break

3:55 - 5:15:  Alternate models
  • John Hegeman, Facebook's Ad Auction
  • Florin Constantin, Malvika Rao, Chien-Chung Huang and David Parkes. On Expressing Value Externalities in Position Auctions Download
  • Nikolay Archak, Vahab Mirrokni and Muthu Muthukrishnan. Budget Optimization for Online Advertising Campaigns with Carryover Effects Download   [Slides]
  • Susan Athey and Denis Nekipelov. A Structural Model of Sponsored Search Advertising Auctions Download  [Slides]

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