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I am an assistant professor of marketing at the University of Chicago Booth School of Business. I am interested in how consumers form judgments and make decisions, from underlying mechanisms to applications. I investigate questions at the intersection of consumer behavior, psychology, and economics, with the aim of improving human welfare. My central research examines psychological biases that can lead consumers to commit errors in budgeting, spending, and borrowing. I also explore how the same biases extend beyond financial domains to choices in other areas, such as food selection and time management.
My research has been published in journals such as the Journal of Marketing Research, the Journal of Consumer Research, and Psychological Science. It has also been profiled in popular press including The Wall Street Journal, The Washington Post, and The Boston Globe.