Dozen selections by Jeff Bezos: [of which these BIG 11 are available on Kindle] 12. The Black Swan: The Impact of the Highly Improbable, by Nassim Taleb 11. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, by Mark Jeffery 10. Lean Thinking: Banish Waste and Create Wealth in Your Corporation, by James Womanck 9. The Goal: A Process of Ongoing Improvements, by Eliyahu Goldratt 8. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail , by Clayton Christensen 7. Creation: Life and How to Make It, By Steve Grand 6. Good to Great: Why Some Companies Make the Leap ... and Others Don't, by Jim Collins 5. Built to Last: Successful Habits of Visionary Companies, by Jim Collins 4. The Mythical Man-Month, by Frederick P. Brooks Jr. 3. Memos From the Chairman, by Alan Greenberg 2. Sam Walton: Made in America, by Sam Walton 1. The Remains of the Day, by Kazuo Ishiguro |
    PLEASE NOTE THESE;
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