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Dozen selections by Jeff Bezos:  [of which these BIG 11 are available on Kindle]


12. The Black Swan: The Impact of the Highly Improbable, by Nassim Taleb

11. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, by Mark Jeffery

10. Lean Thinking: Banish Waste and Create Wealth in Your Corporation, by James Womanck

 9. The Goal: A Process of Ongoing Improvements, by Eliyahu Goldratt

 8. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail , by Clayton Christensen


  7. Creation: Life and How to Make It, By Steve Grand

 6. Good to Great: Why Some Companies Make the Leap ... and Others Don't, by Jim Collins

 5. Built to Last: Successful Habits of Visionary Companies, by Jim Collins

 4. The Mythical Man-Month, by Frederick P. Brooks Jr.

 3. Memos From the Chairman, by Alan Greenberg

 2. Sam Walton: Made in America, by Sam Walton

 1. The Remains of the Day, by Kazuo Ishiguro

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