Using the 3D Warehouse to Market Products

  • Introductions of users
  • Concerns over professional vs. private collections
    • certification for power users
    • badges on author pages
    • certified geo-developers via testing
  • Introduction to best practices
    • smart furniture
  • Warehouse uses
    • searchable
    • good for SketchUp users
    • seen as an additional marketing tool
  • Company Showcase: Kraftmaid
  • User designed kitchens with Kraftmaid cabinets
    • Kraftmaid is included as a contributor throughout
    • using user designs to push internal design ideas
    • users getting promoted by Kraftmaid
      • exposure of their designs through larger collections
  • Products are dynamic components
    • can add links/URL’s to the model
    • can include SKU numbers to actual products
  • Cabinet branding within models
    • links on the back, inside drawers
  • Using DC links to track traffic sent back to Kraftmaid site
  • DC configurable models that only show available products
  • Creating a shopping experience on the 3D Warehouse
    • using the model to see options
    • thumbnail image being of the actual product
  • model sizes across manufacturers
    • too heavy/large to work in models
    • too light to be accurate
    • simpler CAD > SKP conversion not adequate
    • photo-texturing in small models
  • Presentation of models
    • balance of size/detail
  • FAQ for authors
    • tips for internal models
    • removing unnecessary geometry
      • complex nobs, etc
    • blocks in models
    • users creating these guidelines
  • Demo of kitchen layout
    • using metrics uses, views, downloads
    • view and download statistics
  • 3D Warehouse collections showing up high on Google Searches
    • optimizing search ability and visibility through the 3D Warehouse
    • important to remember to drive customers back to sales sites with links
  • Using your models in other models
    • not necessarily ripping you off because they increase visibility
    • design stealing?
    • stripped down model for distribution
    • tools, scripts for design for users but not competitors
    • although a design can be stolen, the use will be better from the collection, owner model creator, etc.
    • most of these are widely available
    • using 3d tools to increase exposure and gain an advantage over competition that outweighs free release of models
    • uploading things to increase reputation of sellers and attract buyers
  • Copyright issues
    • better off innovating than protecting existing stuff
      • fashion industry used as an example
      • no copyrights to designs, must stay on the cutting edge
    • front runners win in the end
    • innovation is hard, but ultimately successful
    • balancing sharing information and giving away free work
    • be vocal and be the first
  • Example: David Pillsbury
    • designs home interiors
    • using Twitter to drive 3D Warehouse views
  • Expansive home product catalogue
    • easy to handle through dynamic components
  • Benefits in reverse
    • traffic from the 3D Warehouse driven to magazine site
    • users learning about new resources
    • example: wood working magazine
    • using SKP models of projects
      • readers develop network between magazine, blogs and 3D Warehouse collections
    • contests within wood working forum
      • good way to get brand out
      • prizes, etc.
    • Finding good content on the 3D Warehouse
      • allowing models to be added to any collection
      • maintaining creator rights
      • cross collections increasing search ability
      • learning other users styles and types
      • cross referencing users/products/users
    • user pages
      • collections, badges
  • Badge question:
    • mostly for geo content
    • expand to quality, ranking
  • Explanation of some surface level search results, vetting bad models
  • Feature request: showing more indication of popularity, rating, downloads
    • decrease searching for good models
    • high result models that aren’t good for working with
    • trusted users, moderated
  • Dynamic components to show off positions
    • pot filler DC, click to show open position
    • including product information in DC’s
    • light version of BIM modeling
    • run a report and get all information on a layout
  • Dacor stoves
    • using models to show how installation works
    • including useful information on the model
      • gas lines in, mounting points
    • pre-set scenes to show installation
  • Animations of models saved as videos in PDF’s
    • DC as a presentation tool for sales
    • Velux no leak skylight on 3D Wareholuse
      • http://sketchup.google.com/3dwarehouse/details?mid=fec5d7b6afed2ab61ae371d97b34cb90&prevstart=0
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