Commercial Cookie Cutters

commercial cookie cutters
    cookie cutters
  • A device with sharp edges for cutting cookie dough into a particular shape
  • Denoting something mass-produced or lacking any distinguishing characteristics
  • (cookie cutter) a kitchen utensil used to cut a sheet of cookie dough into desired shapes before baking
  • (Cookie cutter (lighting)) A gobo (or GOBO) derived from "Go Between" or GOes Before Optics -originally used on film sets between a light source and the set is a physical template slotted inside, or placed in front of, a lighting source, used to control the shape of emitted light.
  • (cookie-cutter) having the same appearance (as if mass-produced); "a suburb of cookie-cutter houses"
  • Having profit, rather than artistic or other value, as a primary aim
  • The typographic character @, called the at sign or at symbol, is an abbreviation of the word at or the phrase at the rate of in accounting and commercial invoices (e.g. "7 widgets @ $2 = $14"). Its most common modern use is in e-mail addresses, where it stands for "located at".
  • connected with or engaged in or sponsored by or used in commerce or commercial enterprises; "commercial trucker"; "commercial TV"; "commercial diamonds"
  • a commercially sponsored ad on radio or television
  • Making or intended to make a profit
  • Concerned with or engaged in commerce

William A. Garnett, Foundations and Slabs, Lakewood, California, 1950, Gelatin silver print, 7 7/16 x 9 3/8 inches, Getty Images. William A. Garnett was born in Chicago, Illinois in 1916. In 1920 his family moved to Pasadena, California. After completing high school, he studied for one year at the Art Center School in Los Angeles. For about two years, he worked as an independent commercial photographer and graphic designer. The Pasadena Police Department hired him as a photographer in 1940. In 1944 he was drafted into the U.S. Army. After finishing his service, Garnett sought out flight instruction and bought his first plane. Due to Garnett’s great interest in aerial photography, he made certain modifications to his plane in order to facilitate his photography. After experimenting with many different formats, he found that he preferred 35mm cameras. In 1958 he moved to Napa, California, and ten years later he began working as a professor at the College of Environmental Design at the University of California, Berkeley. Garnett was the first aerial photographer to get the Guggenheim Award. Somehow he found a way to create an artistic and captivating form of aerial photography. He died in 2006 at his Napa home. Foundations and Slabs is an eye-opening image of the construction of seemingly endless rows of cookie-cutter suburban houses. In depicting this civilization of conformity with countless houses of identical size and structure, Garnett ends up offering a commentary on the death of diversity and uniqueness within societies. We live in environments that mass-produce sameness, and we are encouraged to have similar lifestyles and points of view. What is great about Garnett's photograph is that he illuminates the dullness and unattractiveness of suburbia, something one might not see until he/she takes a step back from his/her petty life and looks at the big picture. Once built, these Lakewood houses in the suburbs were probably hot commodities. They fed into the idea of the perfect American dream. Everyone in the suburbs could have an office job in the city, two cars, three kids, and a dog. Garnett's photograph makes the viewer think about the kinds of landscapes we are building and how man is destroying the beautiful diversity of the natural world with man-made constructions.
Elliott House - Brampton, ON
Elliott House - Brampton, ON
This house is located a few minutes walk north of where I live. About 13 years ago this area was all farm land. Since then there has been non-stop residential and commercial development and all the areas I once new as farm land are now cookie cutter homes and plazas and warehouses. I remember this house from many years ago and have slowly seen the development creep up on it. The land around it eventually was sold but the house remained as development continued all around. It has changed from a beautiful but simple house with character to what you see infront of you. I've been meaning to photograph it before it disappears but keep putting it off. It looks like its time is nearing and it will either be demolished (I hope not), or moved, or preserved (my hope but doubtful). It's lost its original glory as all the land around it has been cleared of everything, so I thought I'd better take at least one photo before it is gone. I had my camera with me on my way home from work yesterday, so I decided to snap a few shots (from the moving car). With a bit of tilt correction, this didn't come out half bad.

commercial cookie cutters
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