Presentations‎ > ‎

Linda Leclerc

Keynote #8: Why Businesses Keep Hiring Me: Lessons Learned From 6 Years Full Time In The Laughter Trade

Founder and director of the Canadian School of Laughter

  • Sometimes you need to ground yourself- stand like wonder woman
  • Studied group dynamics in university
    • One person’s accomplishment with the group, for the group, because of the group
  • Was working a ton and getting very serious and very stressed
  • Started by inviting people before her meetings to laugh with her
  • She introduces laughter in a way that speaks to corporate professionals
  • Tells people that they don’t have to laugh like laughter yoga every day, just laugh
  • Some days you will fail and other days you will excel
  • PLAB
    • The way you
      • Present
      • Look
      • Act
      • Behave
  • The professional person reflects who they are
  • When she gets a call or introduces herself, she sends an email to the person, she uses words that the person she talked to has already used
    • EX. Stress, celebration, community
    • Complements the person, and laughs with the person
  • I help people be happier, I bring serenity in people’s heart, ask how their team is
  • The more value you add, the more prone they are to hire you
  • Create added value
    • Why are you charging more?
      • You are not only receiving a presentation and tools
      • I leave you with something tangible- leaves people with a CD
      • “I am sure they would love to be able to charge whatever I do” - Sebatstien

Brainstormed Idea of Added Value

    • Monthly you will send them a laughter video they can do at their desk
    • Use the back of index card with options of what to do
    • Magnet- emergency laughter exercises
    • Reminder of daily minute of laughter
    • Laughter emergency kit
    • Bumper sticker
    • The take-home thing should have your domain on it
  • Has a live app- Let’s Laugh
    • only for iphones or ipads until christmas
  • She sends out press releases
    • Then people start contacting her
  • Sometime she brings laughter together with chocolate
  • People who hire you are the ones who are going to connect to you
  • You need to find the thing that is you, and stick to what you are
  • “When I first started doing this, this is so important that I want everyone to have it and I don’t want to charge anything, then someone said, if it is so important, then why are you giving it away for free?”- Michelle
  • You are not selling yourself, you are selling a service
  • What should or could you start working on for you to get it all happen?

If you are interested in more resources from this conference we encourage you to sign up here.