1960S FASHION ADVERTS - HOW TO BECOME A FASHION DESIGNER AT A YOUNG AGE.
The Golden Age of Advertising: The 60s
Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro... a man's world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.87% (16)
1960s Magazine Ad for Polly Peck
"Cotton is a cute suit to Polly Peck. Polly Peck finds cotton gaberdine most suitable for summer. Cool and comfortable to wear, cotton always keeps you looking fresh and crisp, even on hot, sunny days. And cotton always comes up fresh and colour bright after endless washing. Cotton is a summer suit - a sunny suit; a holiday happy suit. Jacket in red and blue candy stripes on a cotton white ground with blue skirt, for around seven and a half guineas.1960s Advert for Pretty Polly Stockings
"One Size Stockings. The advantages and the snag." Advertisement taken from 'FASHION' magazine dated October 1968.
What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares? The Male Mystique presents a swinging vision of the ideal male-dominated lifestyle—at least, as seen through the looking-glass of men's magazine ads of the 1960s and '70s. This is Total Male Living as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, The Male Mystique is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready. Ladies, please don't crush the velour.See also:
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