Trusting the news in the age of GenAI

Exploring how AI-generated content affects young underserved audiences' trust in digital news media

Are you 18 to 24 years old living in Sheffield? Would you like to talk about AI generated content in the news? 

We are currently recruiting participants!

"Most news publishers think AI will have a negative impact on trust in the news."

Reuters Institute Digital News Report 2023

But what do you think?

Find out more

Select the links for more information about the project.

Project Information

This is a PhD project based at the University of Sheffield and undertaken in collaboration with BBC R&D as part of the EPSRC’s Industrial Co-operative Award Scheme.

BBC Designing For All

BBC Research & Development blog post describing the project brief

"AI is what we make it"

Article written by Nabila Cruz published in Now Then Sheffield magazine

Academic Poster

Poster with a summary of the project's context, challenges and methods

Partners

University of Sheffield

Have questions?

Use the link below to send an email with any questions or comments about the project.

Get in touch 🡪