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Satisfying Emotional Needs Through Food
The Benefits of Our Proprietary Food Need States Model:
Enhanced consumer connection through the creation of products that resonate emotionally.
Creation of unique and memorable food experiences that leave a lasting impression on consumers.
Create product differentiation and innovation by exploring untapped emotional needs in the market.
Increased sales and revenue by capturing the emotional motivations driving consumer food choices.
The Emotional Disruption Model of Food Innovation:
AI Assisted Rapid Innovation
The Benefits of AI Assisted Food Innovation:
Accelerated development process with rapid ideation and prototyping.
Enhanced creativity with AI-generated concepts that offer unique ingredient combinations and flavor profiles.
Deeper level personalization based on individual preferences and unique emotional needs.
The Power of AI assisted Innovation in a Fast Moving Market
The utilization of AI in new food product innovation encompasses extensive data analysis, enabling expansive thinking and greater efficiency. AI facilitates rapid experimentation and prototyping, accelerating the development process and fostering creativity by suggesting unique ingredient combinations and flavor profiles. It enables personalized offerings that cater to individual preferences and emotional needs, ensuring consumer satisfaction. By leveraging our CulinaryAI innovation system, food companies can enhance their innovation capabilities, improve product relevance, and meet the evolving demands of consumers in a competitive market.
By applying the power of AI to our Emotional Food Motivations Model, you will get:
140 unique, actionable, and highly relevant food ideas that are tailor made for your brand.
Ideas are grouped into 28 disruptive emotional need combinations that represent a wide range of consumer food motivation mash ups.
Each idea comes with the description of what the product looks like, what it tastes like, and how consumers will feel when they eat it. This format will allow for a seamless transition into concept testing.
All the ideas and supporting rationale are delivered in Powerpoint format, ready for presentation.
As a follow-on module, the SIM team can create recipes for any of the ideas so they can be prototyped and sampled.
Infinitely more productive than a DIY brainstorming off-site for about the same cost.
Convening an off-site DIY brainstorming session will yield an expected collection of recycled ideas with questionable consumer relevance.
Delivers better ideas faster than a development company for a fraction of the cost.
Hiring a consulting company will cost tens of thousands of dollars and give you ideas that are off brand, impossible to execute, and take weeks to get.
Get 140 Consumer Driven, Brand Relevant New Product Ideas Delivered To Your Inbox.
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