Embedded Files
As a recap of what was covered in this session:
Pharmaceutical Lifecycle- The timeline of events involved in taking a drug from the development stage to the consumer stage.
The FDA- The regulatory body that oversees the pharma industry and ensures the safety of food, drugs, and medical devices in the US.
Adverse Events- Any unusual side effects from a prescription drug.
Drug Labels- A summary of the safe and effective use of a drug based on data derived from clinical trials. Drug labels can include black box warnings and prescribing information.
Endemic Ads- Endemic advertising refers to ad placement where it is native or natural to its market. It fits, it belongs, and the products present a natural connection with certain industries or markets. In our industry, this means health-related publications.
Formulary Status- A drug formulary, or preferred drug list, is a continually updated list of medications approved for use by a managed healthcare organization (usually insurance companies).
Direct to Consumer (DTC)- Advertising that is aimed toward and informs the end patient.
Health Care Professional (HCP)- Advertising that is aimed toward the physician and/or prescriber rather than the patient.
Managed Care/Markets- Advertising that is aimed towards payers (both public and private) and influencers of formulary position as a means of informing which drugs are covered by health plans, their costs to members, and formulary positioning. Managed Care campaigns help insurers adapt to what these changes mean for health plans, providers, and patients.
Medical Education Number (ME #)- An 11-digit number assigned to every physician member of the AMA in the United States by the American Medical Association for identification and recording of basic physician information and CME (Continuing Medical Education) credits.
National Provider Identifier (NPI)- An alternative method for counting and categorizing physicians and other health care professionals involved in clinical care.
Ad Code- The number used to identify a medical ad once it has been approved by a client’s Medical Review team and the FDA.
As always, if you have any questions about what we covered, please let us know. You'll also find this session's presentation attached to this task.
As post-work for this course, please complete the following:
Complete/fill in the blank items in the Participant Guide, if you have not done so already. Fill in with red fonts.
Watch the Creative Media Ad Types eLearning course and complete the knowledge check at the end of the video.
After studying your training material, complete the assessment containing the topics reviewed throughout this course. Passing score: 80%
Page updated
Report abuse