MAP Introduction

After learning how to use MAP in the walkthrough, you will know about the following:

• Creating a new campaign

• Utilizing appropriate tabs 

• Entering tactics

• Target lists/ByDoctor/Empower

• Building a workbook of tactics for planning

• Entering creatives

• Exporting a flowchart

Post-Work

For your post-work, please use the mock contracts to create a campaign in the MAP test site and export a flowchart. 

In preparation for further MAP training, please watch the video in the IAB link (Understanding Programmatic) and the video embedded in the second bullet, also, check the links for context. This added context might help inform questions for further MAP sessions.

After studying your training material, complete the assessment containing the topics reviewed throughout this course.  Passing score: 80%