Intro to Print and Execution

We'll cover a lot of content, so below you’ll find a quick recap of the main topics to be discussed and you’ll also find the slide presentations attached.

PRINT SIZES:

1. King:

• • Size: 11” x 17”

  • Also referred to as Newspaper or Tabloid

2. Queen:

• Size: 10.5”x 14” (can be produced in various sizes)

• Rare publication size

3. Standard:

• Size: 8.5” x 11”

• Also referred to as “A” size

• The most common publication size

• Also known as a Junior or as an Island (within a King size publication)

4. Digest:

• Size: 5.25” x 8.25”

• Smaller than a conventional magazine, but larger than a standard paperback book

Ad Layouts:

• Interspersed

• Stacked

• Welled

Ad Placements:

• Left-hand

• Right-hand

• Spreads

• Run-of-Book

• Premium Positions

• Ad Page Exposures/Frequency

Ad Materials:

• New

• Pick-up/Repeat

Print Pricing:

• Rate Cards

• Rate Sheets

• Media Kits

• Print “Math”

Print Execution Documentation

• Journal Schedule

• Frequencies

• Quotes

• Cost Breakdowns

• Schedule Updates

• MCF

• Monthly Summary Report

• MSR

• Print IO

• Compas Schedule

• ERA

Creative Documentation

• Ad Codes

• Production Chart

Auditing Print Ads

• Medical Advertising Tracking and Evaluation System (MATES)

• Library Discrepancy

Compas Savings Model

• Incremental Savings Model

• Client Earned Savings

• CMI Negotiated Savings/Other Agency

• Compas Incremental Savings

Please review the attached materials, view the recorded sessions, and then attach the completed Participant Guide.

After studying your training material, complete the assessments containing the topics reviewed throughout this course.  Passing score: 80%