Embedded Files
In this session, we'll cover a lot of vocabulary and terminology. Please see the recap of what we'll cover in the attached document.
Post-work
Complete the outlines in the Participant Guide (ME PG - Intro to Digital.docx)
Review the Touchpoint Definitions document
Review the document titled, “Know your prescribers: Using segments and deciles to drive strategy”.
Both parts of training are in one. Digital is one of the most important training overall and we need to make sure to have all in the same place. From how to identify the kind of ad, channels and vehicles, metrics, and sizes, what we look on a contract, and how can we interact with MAP to execute an MBA or MCF for any kind of display placement. Giving more insights about our markets (HCP and DTC) is also crucial in this training
As always, feel free to reach out with any questions!
After studying your training material, complete the assessment containing the topics reviewed throughout this course. Passing score: 80%
ME_PG-_Intro_to_DigitalIntro to Digital
Touchpoint_DefinitionsTouchpoint Definitions
Know_Your_Prescribers_DecilesKnow Your Prescribers Deciles
Intro_to_Digital_Course_SummaryIntro to Digital Course Summary
Digtial-Advertising-Formula-Cheat-Sheet.pngDigital Advertising Formula Cheat
Understanding Metrics
Cost-per-thousand and Cost-per-point
Module_Digital_Actualization_Report_JAN_2018Module Digital Actualization Report
Digital_ExecutionDigital Execution
Module_Digital_Execution_FlowchartModule Digital Execution Flowchart
Targeted_Confirmation_Alert_Marketing_RevisedTargeted Confirmation Alert Marketing Revised
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