YOU'RE READY
for Book Fair Week

Get everyone psyched for the Fair by sharing video previews for can't-miss books. 

• Preschool 

• K-3 

• 4-6 

• Grades 6 and up (for K–8 schools) 

• Middle School

• Post reminders on social media and parent portals

• Call or text parents on phone chain

• Share your Book Fair excitement on social with #ScholasticBookFairs and #BookFairVibes, tagging us @ScholasticBookFairs

• Encourage parents and students to watch our sizzle reels—videos that capture Book Fair energy:

  • Preschool & Elementary School

  • Middle School

• Hang the hallway banner included in the Kick-off Kit and outdoor banner shipped with the Fair 

Set-up Kit  

• Create a message for the school marquee

• Locate the Fair with hallway arrows and homemade signage

• Share the Introduction to eWallet video with parents 

• Remind parents that anyone can contribute to an eWallet—it's a great way to spoil grandkids

• Explain that eWallet can be shared as a link on social media or email

• Highlight eWallet to teachers as a way to encourage parents to build their classroom libraries

• Harness the Fair’s secret superpower, a virtual store that’s always open. Find out more in the Online Shopping video

• An expanded selection of exclusives, new releases, value packs, and more

• All orders ship home and book-only orders over $25 ship free

• Earn 25% for your school on online purchases during your Fair

• Share teacher-recommended books

• Preview books coming to the Fair 

• Create student wish lists

• Use book blurbs to call out amazing books—especially Fair exclusives—in online promotions, posters, and even PA announcements 

• Remind teachers to set up an eWallet to build their classroom libraries

• Ask students about new books they'd like for the classroom 

• Create Classroom Wish Lists from these resources to share with parents

• Host a reading-themed "Spirit Week" filled with activities

• Create a principal/faculty challenge to inspire students to reach a Book Fair goal

• Plan easy, engaging contests to drive enthusiasm 

• Use Scholastic Dollars™ to conduct a "Caught Reading" campaign

• Plan a Family or Grand Event to increase Fair attendance 

• Promote your events with emails and social media

• Arrange photo ops and get permission to share photos on social media