Logos can be professional and clean, or fun and colorful. They can use streamlined fonts or mix them up to create something a little more kid-friendly or creative. The most important thing when creating a logo is to express what the company is about.

Also, keep in mind that this logo is going to be used across a lot of channels so it needs to be something that can fit in places other than just an online store.

After the logo has been created, a company wants to make sure it has carried that logo over to other important communications channels. This is where corporate identity and branding come in.

Just like a retail store, when a customer enters an eCommerce site they get a certain feel. They might be drawn to colors or fonts, or even just a logo.

As they navigate away from the store to other channels like a blog, Facebook or Twitter page, it’s important to help them keep that feeling. This establishes trust and constantly ingrains that image in their mind as they shop, read, tweet or browse Facebook.