Departing from the fact by International Diabetes Federation (IDF) which stated that Indonesia ranks 7th out of 10th countries with the highest number of diabetes patients. The high consumption of SSBs (sugar sweetened beverages) contributes to the high rate of mortality and morbidity from overweight, obesity, non-communicable diseases (such as diabetes and cardiovascular disease) and increases healthcare expenditure. Behavioral Risk Factors that are related to non-communicable diseases include lack of physical activities and unhealthy diet. In line with Indonesian Ministry of Health program, unhealthy diet is related to high consumption of sugar, salt and fat.

Therefore, Sugar Spy comes as an application focusing on helping reduce the number of diabetes patients in Indonesia and bring Indonesian people to live healthier by being more aware of their daily sugar intake.