#BreGroMM+


Linguistics & Multimodality - The Way to Go?!



The Bremen-Groningen Online Workshops on Multimodality

...now with...


keynote presentations in Groningen!

#BreGroMM+ is a continuation of the #BreGroMM series from previous years and offers online workshops for everyone interested in multimodality research. A particular aim is to introduce Research Master and PhD students from the Netherlands to the context of multimodality and the ongoing activities in this field. For this, we will have invited keynote speakers to present their newest research results and ideas live and onsite in Groningen. All talks will be streamed online and participants are welcome to join us in Groningen for a live lecture or online via Zoom

The event is particularly open to LOT Research Master and PhD students;  LOT will pay for their members' travel costs!

Linguistics & Multimodality – The Way to Go?!

Multimodality has become a central aspect for the analysis of communication and language(s). Interestingly, however, theories and models addressing human language in particular (mainly in linguistics and communication studies) still do not thoroughly include other expressive forms, i.e. they focus on spoken or written details only for the description of communication, even though there is now considerable evidence from several disciplines that features that have been described as essentially linguistic are not limited to verbal language only. 

As a consequence, multimodality does not seem to play such a central role in study programs and curricula for linguistics at universities in the Netherlands and Europe. We therefore see a particular need and attractiveness to push the field of multimodality research a bit further into the LOT community specifically and linguistics (and communication studies) in the Dutch context more generally.

With the planned event, we aim to introduce to ReMa and PhD students in the Netherlands and all other interested colleagues multimodality as a general method of practical analysis, theory, and discipline and to help everyone engaging with multimodality research practically. We also aim to introduce newly interested students and colleagues to the community of multimodalists – by bringing them together with the group of #BreGroMM participants who regularly meet online for discussions about newest multimodality research. 

More background information...

Multimodality has become a central aspect for the analysis of communication and language(s). An almost fully accepted commonplace is that, while communicating, we do not only draw on language (spoken, written, or signed), but make at the same time use of gestures, body movements, typography, graphical forms, images (static, dynamic), sounds, and many other expressive forms. Moreover, communication today happens in fully mediated social environments, such as interactive online news portals and social media platforms, driven by diverse technologies and pushed to the boundaries of current materialities.  


Interestingly, however, theories and models addressing human language in particular (mainly in linguistics and communication studies) still do not thoroughly include other expressive forms, i.e. they focus on spoken or written details only for the description of communication, even though there is now considerable evidence from several disciplines that features that have been described as essentially linguistic are not limited to verbal language only. Initiatives to think of multimodality as a design feature of human language (Ozyurek 2022) and to reimagine language (Cohn & Schilperoord 2022) are relatively new and broad awareness of the need for such a crucial re-thinking especially for disciplines such as neuro- and psycholinguistic studies or computational linguistics feeding large language models is not yet there.   


As a consequence, multimodality does not seem to play a central role in study programs and curricula for linguistics at universities in the Netherlands and Europe. While communication and media studies programs regularly address learning outcomes that include other than verbal expressive forms, there are only a handful courses on multimodality itself in linguistics and language-focused programs, often dealing with specific media types (such as comics or social media for example) and not particularly discussing the intrinsic multimodal nature of language and communication. Also, only a few courses offered in LOT’s recent summer or winter schools have been dealing with the topic of multimodality more explicitly (e.g. Language and Pictorial Communication in Summer 2022, Methods in Studying Language Learning from a Multimodal Perspective in Winter 2023). 


We therefore see a particular need and attractiveness to push the field of multimodality research a bit further into the LOT community specifically and linguistics (and communication studies) in the Dutch context more generally.


In the last 20 years, multimodality research has broadened its scope to a wide range of approaches going beyond individual disciplines, not only including very media-specific discussions, but also broader concepts of language, communication and/in society. Current developments are a response to the challenges and questions dealt with in the humanities to understand language and communication complexities and to address the need for theories and methods that help describe these complexities in all its dimensions. From very different perspectives, also linguistic researchers have started questioning the boundaries of the linguistic system and exploring ‘linguistic’ descriptions of ‘non-verbal’ materials using a range of different methods and theoretical paradigms (e.g., Schlenker 2019; Abusch 2020; Patel-Grosz et al. to appear). This kind of progress in multimodality (and superlinguistics) has most recently been described no longer just as a ‘new’ research field or discipline joining the humanities, but rather as a “stage of development within a field” (Bateman 2022: 49) that every discipline is experiencing now. 


We think that it is time for the LOT community and the accompanying disciplines and programs to enter this stage as well! 

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REGISTRATION

Please register for both onsite and online participation!


BreGroMM participants from previous years do not need to register again for online participation.  They will receive the link to the online event via email.


FULL PROGRAM

22 September 2023, 1.00-3.00pm, M.0074 (Noordamzaal)

What steers the interpretation of a visual or multimodal message? A relevance theory perspective

Charles Forceville, University of Amsterdam, The Netherlands

27 October 2023, 1.00-3.00pm, Harmony building, 1313.0309

Transcription for the 21st Century
(rather than the 19th!)

John A. Bateman, University of Bremen, Germany

24 November 2023, 1.00-3.00pm, M.0074 (Noordamzaal)

21st Century Museums: Issues of organizational semiotics and multimodality  

Louise Ravelli, University of New South Wales, Australia

19 January 2024, 1.00pm-3.00, M.0074 (Noordamzaal)

The Multimodality of the Mundane: Multimodal Analysis as a Key to Understanding Situated Social Action 

Florence Oloff, IDS Mannheim, Germany

16 February 2024, 1.00-3.00pm, M.0074 (Noordamzaal)

Changing the world by striking poses on social media: The contribution that can be made by multimodal discourse analysis

Gwen Bouvier, Shanghai International Studies University

15 March 2024, 1.00-3.00pm, M.0074 (Noordamzaal)

From language-based to mode-based argumentation: stages and implications of the multimodal development of argumentation studies

Assimakis Tseronis, Örebro University, Sweden

26 April 2024, 1.00-3.00pm, M.0074 (Noordamzaal)

A vision for the adaptive and multimodal nature of language 

Asli Özyürek, MPI Nijmegen, The Netherlands

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