DEFINITION: Ability to understand types and limits of evaluation in order to determine systematically and objectively the effectiveness and impact of strategic plans and programs, policies, processes, and practices. Understand the resources and skill sets necessary to implement evaluation as a continuous iterative process.
Knowledge of qualitative and quantitative evaluation concepts in relation to their strengths, limitations, and appropriate uses, including a broad understanding of evaluation design.
Knowledge of prevention evaluation strategies and mechanisms to monitor for effectiveness, quality, and fidelity.
Knowledge of the purposes of various approaches to evaluating prevention efforts (e.g., logic models and formative, summative, process, outcome, and impact evaluations), as well as how to use the information for continuous improvement.
Identifying and hiring an appropriate evaluator who is compatible with what the organization is trying to achieve.
Identifying and directing the goals of evaluation efforts, such as enhancing sustainability, and developing research questions to be investigated, often in conjunction with the evaluator.
Distinguishing among different evaluation tools (e.g., community, school-based, and record surveys; interviews; program reviews; focus groups; observations) and using the appropriate tools to collect data.
Identifying the impact of a prevention intervention.
Ability to work with an evaluator to apply descriptive and inferential methodologies according to the type of study design for answering a particular research question.
Ability to work with an evaluator to apply common statistical methods for inference.