ILLUS-3504

THE ENTREPRENEUR

Faculty: Oren Sherman

Course Level: Junior, Senior, 5th Year

3 CREDITS

This course combines the business of art and design, transforming the creative impulse to a marketable deliverable. Students are encouraged to think beyond the confines of traditional markets, working collaboratively toward the goal of employing inventive thinking in the workplace, and learning the necessary tools for striking out on your own as an independent owned and operated enterprise.

A fundamental objective of this class is for students to understand a basic business vocabulary, to explore how design vocabulary and creative studio thinking overlap, to complement and enhance business vocabulary, and to understand how creative skills can be used to identify and execute business opportunities. Students will be introduced to business concepts through lectures, case studies, assignments, and class discussion. Topics covered will include business models, marketing, finance, and strategy as they relate to studio activity.

This elective course is open to Illustration and Graphic Design majors and is taught in a collaborative environment, combining the studio experience with business basics, a partnership that is an essential part of a successful professional practice. This is a step by step course in how creative thinking and design strategy successfully partner to drive the world of business.