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MARKETING CONSULTING SERVICES > Best practices for Customer List

Originally Published by: Mailchimp | 11//2018

Best practices for Customer List

With the help of your Act! emarketing built-in tools to help keep your list clean, it is recommended to exercise best practices for list collection and maintenance. Poor list maintenance can result in low engagement, hard bounce, abuse complaints, and other issues. The following recommendation can help to optimize the health of your customer group(s) list.

Maintain Proper Permission

For subscribed contacts on your list, permission can go stale if you don't actively engage with them. If you have subscribers you haven’t engaged with regularly, it's recommend you email them to reconfirm their subscription. This will help reduce bounced emails and abuse complaints.

Not sure how to regain consent?

Seeking permission and storing a record of it are the cornerstones of the General Data Protection Regulation (GDPR) To make sure you’re on the right side of GDPR with your existing subscribers, consider running a campaign (see sample) to encourage users to re-opt-in to your list – also known as re-permission campaigns.

Reference by: campaign Monitor

Re-Engage or Remove Inactive Subscribers

it is strongly recommend that you periodically re-engage inactive subscribed contacts to confirm their interest in your business or product. If your inactive subscribers don't respond to your re-engagement campaign, it's best to unsubscribe them from your list.

Allow Subscribers to Update Their Profiles

If you use Act! emarketing for email marketing campaign, include an update profile link in your email campaigns so your recipients can update their personal information and subscription preferences. If you use interest groups, subscribers can change groups from their profile.

Don't Use a Third-Party List

it is not recommended that a third-party lists should be use. This includes purchased or rented lists, and lists scraped from third-party sources including public websites. Your list should be collected entirely by your company.

Cleaned Contacts

If you send an email campaign to an invalid email address, it will likely hard bounce. A hard bounce indicates a permanent reason an email can't be delivered, like a typo in an email address, server problems, or an outdated address

Review Act! emarketing tracking email results

Tracking your campaign reports can help you analyze in detail bounces and opt-outs for every campaign is sent. Tracking engagement helps you better understand what your contacts want and don't want.

Reference by Mailchimp

Contact us to get any additional information about how to improve best practices concerning email marketing campaigns. Remember we are here to help every step in building your next email campaign with great results.

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