Last Updated: April 4, 2025
Thank you for choosing Reefability ("the App," "we," "us," or "our"). Your trust is important to us, and we are committed to protecting your privacy and safeguarding the personal information you share when using our App and related services.
This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information. By downloading, accessing, or using the Reefability App, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please refrain from using the App.
We may collect personal information that can identify you directly or indirectly, such as:
Contact Information: Your name, email address, and/or username when you create an account.
Profile Information: Profile photo, username, and any additional information you choose to provide in your user profile.
User-Generated Content: Any information you share through community forums, comments, reviews, or in-app messages.
We collect information about your reef aquarium, including but not limited to:
Water Chemistry Parameters: pH, alkalinity, calcium, magnesium, nitrate, phosphate, and other elements.
Microbiome Data: Information about bacteria and other microorganisms in your tank system.
eDNA Analysis: Environmental DNA results you upload.
ICP Test Results: Detailed laboratory analysis of water samples.
Light Flow Information: Light spectrum, intensity, and flow patterns in your tank.
Pest Management Data: Information about pests, treatments, and management techniques.
Bioload Metrics: Data about fish, corals, and other livestock in your system.
System Configuration: Equipment, setup, and maintenance schedule information.
We may automatically collect certain information about how you interact with the App, including:
Device Information: Device model, operating system, device identifiers, browser type, and IP address.
Log Data: Dates and times of logins, usage patterns, pages or screens viewed, and actions taken within the App.
We may use cookies, web beacons, and similar tracking technologies to enhance your user experience, remember your preferences, and analyze how you use the App. You can adjust your device or browser settings to limit or block these technologies, though doing so may impact the functionality of certain features.
The Reefability App may be available in countries with varying definitions of what constitutes a "child." In all cases, we comply with the stricter standards that apply based on your region's definitions and regulations. If your local laws consider you to be a child, this section applies to you.
We ensure that any content within the App that may be viewed by children is appropriate for them. Our features, activities, and content are designed and selected with consideration for users of all ages, including children.
For users identified as children (including through a neutral age screen, if implemented), the App:
Only displays ads appropriate for children.
Only displays ads served by Google Play certified ad networks or ads served directly by us. These ads comply with all relevant guidelines and regulations to ensure they are suitable for children.
Will not use any behavioral advertising techniques that track children's usage patterns for advertising purposes.
We comply with all applicable children's privacy laws and regulations, including the U.S. Children's Online Privacy Protection Act (COPPA) and the EU General Data Protection Regulation (GDPR), where applicable. Where required, we obtain verifiable parental consent before collecting personal information from children or enabling certain features.
If we learn that we have collected personal information from a child without appropriate consent, we will take prompt action to delete that information.
We use the collected information to:
Provide and Improve the App: Ensure the functionality and stability of the App, troubleshoot errors, and enhance the user experience.
Personalize Content: Offer content, recommendations, and features that may be more relevant to your tank and needs, subject to any restrictions for child users.
Communicate with You: Respond to inquiries, send technical notices, and provide updates on new features, services, or changes to our policies. For children, communications will be age-appropriate and, where required, involve a parent or guardian.
Conduct Analytics and Research: Understand user behavior, analyze trends, and measure the effectiveness of the App and any marketing campaigns, subject to applicable restrictions for child users.
Ensure Compliance and Safety: Detect, prevent, or address security issues, fraudulent activity, and violations of our Terms of Service or applicable laws.
Deep Learning and AI Training: Anonymously analyze tank data to improve our AI algorithms and recommendation systems, enabling better insights for all users.
We utilize advanced deep learning techniques to analyze tank data and improve our recommendation systems. Specifically:
Anonymous User Data: Tank data is anonymized (stripped of personally identifying information) before being used for AI training.
Collective Intelligence: Our AI learns from patterns across multiple user tanks to understand how reef tanks respond to different management practices.
Continuous Improvement: The AI system evolves over time as more data is collected, resulting in more accurate and helpful recommendations.
We analyze various types of data to enhance our algorithms, including:
Pattern Recognition: Identifying correlations between tank parameters and outcomes.
Trend Analysis: Monitoring how tanks respond to changes in management practices over time.
Predictive Analytics: Developing models to anticipate potential issues before they become problems.
You have the following rights regarding your data used for AI training:
Opt-Out Option: You may opt out of having your anonymized data used for AI training while still using the App's core features.
Data Deletion: You can request deletion of your tank data, which will remove it from future AI training datasets.
Data Access: You can request information about how your data has been used for AI learning.
We may share your personal information with:
Service Providers: Third-party vendors who assist with App operations (e.g., hosting, analytics, customer support, or email delivery). These service providers have access to personal information only to perform services on our behalf and are obligated not to disclose or use it for other purposes. For children, we require that these third parties comply with children's privacy regulations.
Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of the transaction. We will notify you via email or a prominent notice within the App of any significant change in ownership or use of personal information.
Legal Compliance and Protection: We may disclose information if required by law, subpoena, or other legal processes, or if we believe disclosure is necessary to protect our rights, the rights of others, ensure safety, or investigate fraud.
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by law. We employ appropriate administrative, technical, and physical security measures to safeguard your information against unauthorized access, alteration, disclosure, or destruction. Despite our efforts, no security measure is entirely infallible, and we cannot guarantee absolute security.
You may update, correct, or delete certain account information at any time through your account settings. If you wish to delete your account entirely, please contact us at the email address below.
You may opt out of receiving promotional communications by following the unsubscribe instructions included in such emails or adjusting your notification preferences within the App's settings.
You can manage how your data is used for AI training through your account settings:
View your contribution to the AI learning system.
Opt out of having your anonymized data used for future AI training.
Request that certain tank data be excluded from AI analysis.
Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal information. To exercise these rights, please contact us at the email address listed below. We will review and respond to your request in accordance with applicable laws.
For children's accounts, a parent or guardian can review their child's personal information, request its deletion, and refuse to allow any further collection or use of the child's information.
Your information may be transferred to and maintained on servers located outside of your country or jurisdiction, where data protection laws may differ. We take measures to ensure that cross-border data transfers comply with applicable legal requirements, such as implementing standard contractual clauses or other approved safeguards.
The App may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party entities. We encourage you to review the privacy policies of any external sites you visit.
We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. When we make changes, we will revise the "Last Updated" date at the top of this document and post the revised policy within the App. Your continued use of the App after the effective date of any revisions signifies your acceptance of the updated Privacy Policy.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: ai@reefability.co
Address: Beaverton, Oregon, United States
By using the Reefability App, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your personal information as described herein. For parents or guardians of children using the App, by allowing your child to use the App, you consent to the practices described in this Policy.