RCPS Communication Plan

WHY? Why did RCPS feel a need to complete a communication audit?

• To uncover any communication gaps that exist between the district and its parents and staff.

• To identify factors affecting the effectiveness of the district's communication program.

HOW? How did RCPS conduct this audit?

• Materials Review

  • Examples of district materials:

    • Communication materials distributed to parents and /or staff

    • School board policies and goals related to communication's

    • Communication Plan

    • District and school websites

    • District and school social media channels

    • News clips on key issues

• SCoPE Surveys - Online survey to collect feedback from two stakeholder groups:

  • parents/families

  • employees.

• Virtual Focus Groups and Interviews -

  • Interviews with administration

  • Interviews with Parent focus group

  • Interviews with Instructional groups and non-instructional groups

WHEN? When did the audit take place?

• October, 2021 - March, 2022

WHAT? What are the findings?

Two Words That Faculty/Staff Use to Best Describe the District

Two Words That Parents/Families Use to Best Describe the District