Priority ERP

Priority: The ERP Vendor You Probably Haven't Heard of but You Should

Priority is an ERP software vendor with a global presence with offices in Israel, North America and Europe. The company was founded in 1986 in Israel and now has more than 8,000 customers and 300,000 users in 40 countries.

After participating in a detailed demo of Priority ERP, I have concluded that their product offers significant support for SMBs in the following strategic areas of a business: usability, data management, and process management. I will discuss these three advantages, below.

Usability is critical for ERP adoption since this type of software is already complex by nature, and an inflexible structure and cumbersome interface can make it very hard to use. Some of the usability benefits of this ERP are related to its interface and mobility.


Despite the system complexity, Priority ERP’s interface is simple and the solution easy to use. Users can customize screens and dashboards to include the features they need most, the latest transactions, lists of issues to be solved, as well as graphs and reports.

As shown in the screenshot, the solution delivers advanced functionality but its interface allows users to navigate through a multitude of features without the need to open multiple screens. For example, the user may access details by clicking on fields in a sales order, then go back to any other transaction related to that order, such as an invoice or quote, open a report and visualize graphs and then return to the original order without getting lost in a multitude of screens.


Usability is also improved by this the application’s intelligent and simple approach to creating and managing customized mobile apps. Users may decide what screens and fields they need from the application and the system generates a new section in their mobile app just for that. They can also share specific apps with other users, based on a single centralized mobile app.

These features address two major issues that companies face when developing mobile apps: 1. Creating multiple apps which are used separately and can create confusion, and

2. Creating one single app that includes too many features and functions that are not needed for all users, making it cumbersome

Data is a challenge for ERP users who usually spend a lot of time trying to find accurate information and have to deal with inflexible reporting. Priority ERP aims to address this issue through its search engine and embedded business intelligence (BI).


Most legacy ERP systems fail to provide easy ways to find relevant information. Their old structure, along with vendors adding features on top of features without a strong software development strategy, make it hard for users to find the data they need. Priority ERP is not built upon a mix of modules created separately, nor are the solutions acquired separately and integrated into a bigger platform.

This ERP has a native search engine which allows users to find information in a manner very similar to that of searching on the internet. As shown below, the search engine suggests results based on what is being searched and the list of suggestions changes as the user types. Users can choose where to search (eg: customer master, invoices or orders), and use standard or custom filters to increase the accuracy of the search. All features are found on one system, with one database, thus offering a single source of the truth.

Embedded BI:

Another major challenge that many ERP vendors are facing is to provide robust and easy to use business intelligence (BI). They usually either partner with a BI vendor and the solution they offer their clients is not embedded in the ERP solution, or they create their own BI which is embedded in ERP but with limited features.

Priority ERP aims to combine the best of both options with its embedded BI solution which is robust and powerful enough to be useful within the ERP system. Furthermore, dashboards and graphs can be included in the home screen or other screens to provide a high level view of any type of activity and users can then drill down for details.


Due to the complexity of ERP solutions, companies need functionality to define and manage business processes in the system. This has been a major issue in ERP for a long time, since most solutions offered few options for users to customize existing ERP workflows or create new ones. To address this challenge, many ERP vendors included workflow management functionality that was not advanced enough for business processes, nor flexible enough to allow companies to adapt to their market by changing their processes.

Priority has a built-in business process management module that can be used to define and manage complex rules and relationships between different activities. Furthermore, users can define who gets notified about what and how, at each stage of the process. Standard business process templates are provided out of the box and workflows can be created for any type of transaction, (which is a common limitation of traditional ERP that only allows users to create workflows for certain types of transactions).


Priority is one of those ERP providers that you haven’t heard of but you should. Their solution is definitely worth considering if you are open to alternatives to ERP giants like Oracle or SAP. With an offering that covers multiple industries and companies of all sizes, Priority is starting to get the recognition it deserves. The company was given the highest score on Gartner Peer Insights ( ,) and named one of top 20 ERP software tools for 2017 by (