Podcast Ep. 2: Choosing A Career Path - Dr. Bea Bourne

Some Highlights from the interview:

Choosing a Career Path: Dr. Bourne originally aspired to be a journalist in high school but switched to marketing after taking a marketing class. The diversity and richness of marketing appealed to them, drawing them into the field.

Variety in Marketing: She emphasized that marketing encompasses many components beyond the commonly perceived areas like advertising and PR. This includes analytical roles like marketing research, product development, brand management, pricing, and international marketing, making it suitable for both creative and analytical individuals.

First Job Experience: Dr. Bourne's entry into marketing began with a sales position in advertising services. This experience taught them valuable communication skills and insights into various businesses, highlighting the importance of understanding client needs and providing tailored advertising solutions.

Learn more about Dr. Bourne by clicking here.