Josh Bernoff
Panelist | Best-Selling Author
SESSION 1C | The Big Idea: Does it Exist and Is it Worth Pursuing?
Josh Bernoff (he/him) is an expert on business books and how they can propel thinkers to prominence. He is the author of Build a Better Business Book: How to Plan, Write and Promote a Book That Matters, a comprehensive guide for business authors. His other books include Writing Without Bullshit: Boost Your Career by Saying What You Mean and the Business Week bestseller Groundswell: Winning in a World Transformed by Social Technologies. Josh’s daily blog at Bernoff.com has topped four million views. He was formerly senior vice president, idea development at Forrester Research, where he spent 20 years analyzing technology and business.