The Urgent-Important Matrix

Often you get showered with tasks, emails, messages and/or other distractions that ‘feign’ urgency, making you feel obligated to follow up on them. Before you know it, you’ve fallen into a deadly trap; spending your days following up on others while leaving your own goals unattended. Worst of all, at the end of the day you have no results to show up for it. To prevent that from happening, we aim to spent our time on things that really matter. This means applying focus and allowing yourself to say “no”.

We use The Eisenhower Matrix to help us prioritize tasks based on their importance and urgency, sorting out less urgent and less important tasks which you should either delegate or not do at all. To put the matrix to good use, I really advise you to follow the link and read up on the details. But in short, if something is both urgent and important, do it as quickly as possible. After that, your aim should always be to do important, but not urgent work. That’s where you can take your time to deliver great results, rather than rushing to put out urgent ‘fires’.