Throughout this three-part training, you’ll learn:
What social media is, who uses it, and how to choose the right platforms for your organization’s needs.
How to develop a social media strategy.
What makes good science communications and how to make effective content.
Tactics to engage with partners online that will enhance community efforts on the ground.
In the first module, you’ll dive into the basics of social media communications in public health, learn how to identify your audience, and explore the various social media platforms being used today. By the end, you’ll be able to shape an effective social media strategy.
In module two, you’ll delve into the nuances of crafting messages that align with your target audiences. You’ll also learn about the components of an effective social media post and unpack tools and tactics for posting online. You’ll walk away with a fleshed-out post that you can use as a guide in the future.
In the final module, you’ll learn how to engage with community leaders and partners online. You’ll also discover tools to help your community management efforts and partner work. By the end, you’ll have a social media engagement plan and to-do list that builds upon lessons from the previous modules.