Advertisers need efficiency and consumers expect relevant ads that also respect their privacy. With The Tapad Graph, one can unify the customers’ need to stay anonymous with the marketers’ need to personalize. The Tapad Graph goes beyond capturing device information and offers meaningful consumer insights to marketers

The Tapad CDP, a platform purpose-built to help marketers better connect and engage with both new and existing customers. This offering makes marketers’ first-party data actionable against The Tapad Graph.