Go to the Spotify app and check out the Spotify Top Podcast Charts. There are a few ways to get shows from the Charts.

• Check out shows that aren't in our or any other network and monitor them for a few days/weeks and see whether their Charts Performance is consistent.

• In other cases, there might also be some Unicorn shows that comes out of nowhere and just immediately chart. Scout those shows right away.

Another route to Scout talents is by looking for Influencers that has at least 100,000 followers in their Social Media platform. It also helps if they're catering to a certain niche in terms of their content.

There's value in creating niche content in podcasting. Another avenue to look for talents is looking for Key People in certain fields.

Examples:

• Motorcycle community - Tunay Na Rider

• Entrepreneur community - RJ Ledesma Podcast

• K-Drama content - Tita Talks/Annyeong Tita

From experience, we've found that the most successful way to reach out to a potential talent is by checking if you have a mutual contact that can help endorse you.

Here are some examples of ways you can check if you have a mutual contact:

• Try checking the show's episode is they've already guested in a podcast within the network

• Check their socials and see if they're followed by a friend/acquaintance

• Ask the team if they the person or if they anyone that can help intro you

If you don't have any mutual contact to the talent, the most effective way to reach out to someone if through their Instagram account. Start by following them then sending them a message. Make sure to use the Official PNA Instagram when reaching out to make the intent more legit.

If you find that they're unresponsive on their Instagram, try their Facebook page! Most Facebook Pages are monitored by more than 1 people so there's more chances that someone might see your message to the Facebook page.

If all else fails, you can try reaching out to their email. This is usually the last resort as most people don't regularly check out their email.

• Once you've been able to reach out to them, the most immediate next step is to set-up a meeting.

• After the meeting, send a copy of the deck you'll present as well as the contract. This helps maintain momentum with the show being scouted.

• If it's 3 days and they haven't responded yet. don't hesitate to follow-up.

• Once they've sent over the signed contract, set-up a schedule for the pre-production meeting with the team.

The most common type of partnership we offer is the Profit Split Partnership (also labelled the Affiliate Partnership). They don't have to pay us for this execution, instead all monetary profit for the podcast will have a split between the network and creator. The split that the network gets is attributed to all the services we provide for the show such as:

• Production

• Marketing

• Analytics

• Monetization

The Profit Split is in favor of the talent. (Example: 70 goes to podcaster, 30 goes to the network)

This type of Profit Split is offered for the following:

• If you're scouting an already established show/a show that's already existing even before you scouted them

• A premium talent/podcaster (even if we're starting the show from scratch with them)

This type of Profit Split is offered for the following:

• Shows that we're starting the show from scratch with the talent

In most cases, the 70/30 and 50/50 split applies to sales closed by the network and by the talent. But in some cases, some shows will request to have a different split if the deal is closed by them. This is usually the profit split for that execution but it's always up for the management's approval.

There are some shows that likes to have full creative control on their content or they'd rather stay independent. In scenarios like that, you can offer a Co-Selling Partnership. This means we'll be adding their show to our Inventory of shows that we pitch or sell to brands.

The Profit Split is 80/20 in favor of the podcaster and will only apply to sales closed by PNA; we don't get any cut for sales they close.

In special cases, we're able to tailor-fit different types of partnership that'll accommodate that partner's business.

Example: When in Manila

• PNA does the production, marketing, analytics, and monetization

• When In Manila helps posts the PRs that's seeded by PNA

Executions like this are usually discussed with the content team and should be approved by management.

The PNA Tier System is mostly used to help Sales in terms of pricing the shows. This is also something we use to determine if we'll be accepting the request of a particular show for additional work.

*Note that the PNA Tier System is only something we use internally and shouldn't be mentioned to the podcaster

For a show to be considered a Premium Show, it must have the following analytics:

• Spotify Exclusive (Once a show is a Spotify Exclusive show, they're automatically a Premium show)

• Has an average of 5,000 listens per episode/20,000 per month

For a show to be considered a Tier 1 show, it must have the following analytics:

• Has an average of 1,000 listens per episode/4,000 per month

For a show to be considered a Tier 1 show, it must have the following analytics:

• Has an average of 500 listens per episode/2,000 per month

For a show to be considered a Tier 1 show, it must have the following analytics:

• Has an average of 200 listens per episode/800 per month

All shows are all default Incubator shows unless stated otherwise. Incubator shows usually get listens from 0-199 on average per episode.

A good beginning number for a podcast is once a go gets at least 200 listens per episode. To track a show's growth, a good target to have is around 1,000 listens per episode or 4-5,000 per month.

The show's retention shows the percentage of listeners that listens to the podcast at a certain timestamp. According to Spotify, a good target retention to have is around 50-60%. Anything below is below average, anything above is above average.

It's normal for there to be a drop-off at the first 5 minutes (as it is the most crucial part of an episode) and during the last 5 minutes (as most people usually drop-off once the conversation is done and they're just plugging).

We require all shows in the network to endorse and promote other shows in the network. The cross-promotions are usually based on the similar demographic that each show has.

Every show has a potential and ability to attract sponsors which also helps ensure the podcast's longevity

Support PNA Platforms by having their logos on the cover art and by recording mid-roll spiels that helps promote the platform and their own Promo Code

Ask podcaster to give a quick overview on what the show is about.

The Show Identity is the most important part of a podcast. It's composed of 2 crucial elements of a show which are (1) sound imaging (or how the show sounds) and (2) cover art (or how the show looks)


• Sound Imaging - It's the music bed/sound that can be easily recognizable or associated with the show. You'll usually request pegs for the vibe they want. *Best to call on the assigned Prod to provide more insights and examples


• Cover Art -  It's how the podcast will appear when searched on different platforms. Best to provide pegs, colors, and elements they want on it. *Best to call the Marketing person assigned to provide more insights and examples

This helps the team provide better samples for the Show Identity

The recommendation for the TRT (Total Running Time) differs based on content. Although as a general rule, we usually encourage people to have a runtime shorter than 1 hour. Here's our usual recommendations:


• For Solocast - 15-25 minutes


• For Interview/Round table - 45-50 minutes

This is used to help make the communications more seamless and to have a centralized place where all communications happen

We usually recommend having a set recording schedule but in the event that it's not possible, we can do a per case basis. Just let the team know when you plan to record at least 2-3 days before the recording schedule. 

We utilize different recording platform for remote recording. All the different platforms has the ability to record Multi-Track it just depends on the needs you have for the final output


• Zoom - The most accessible platform and the one most people are familiar with. This is the default recording platform if you just need an easy, straightforward recording


• Streamyard - This one is recommended for shows that also plan to livestream or have a video element for the podcast. There are template that can made for the show that can used for each recording that'll showcase the show's branding


• Zencaster - Recommended for people who just wants to do a straightforward interview without thinking about the internet bandwidth. The only platform out of the 3 that doesn't have a video element, purely audio

For the network to be able to help out in releasing episodes for the show, we'll need access to their hosting platform. If it's a new show, PNA will be the one to provide access to the podcasters.

For better organization, the podcaster will be provided a centralized GDrive for any and all file exchange for the show.

There are different types of editing we can do for a show:

• The team can proceed with editing and releasing without need for podcaster's approval

• The team can edit then send to the podcaster for notes and approval

• The podcaster can provide edit notes and the team can proceed with editing

We're able to tailor-fit the type of editing that will be most useful for the show.

The team usually adds 2 things to the episode:

• PNA Imaging - added at the beginning of the ep, akin to the Netflix 'ta-dung,' this helps let people know that the show is under the network

• Disclaimer - added at the end of the ep. Since PNA is agnostic to the content of the podcasters, this helps protect the network in the event that the host/guest says something in the episode

For the show's release schedule, we have these recommendations for the schedule:

• Monday & Tuesday - for business shows as it's the start of the week

• Wednesday-Friday - for recreational shows as most people prefer listening to non-business related things towards the end of the week

The Check Point meeting is an avenue to brainstorm with the network and the show details of the show from analytics, production, marketing, and other things that needs to be discussed.

1. Introduce the team and provide context on what the Check Point meeting is.

2. Start with the Analytics (Listeners & Retention)

3. Call the assigned Producer for the show for production insights

4. Proceed to calling the assigned Marketing for the show for marketing insights

5. Provide the Target numbers for the next Check Point meeting

When you look at the retention, here are the recommendations to follow and the teams to call:

• When the retention is low - we need to improve show first. So call on the assigned Producer to give recommendations on how they can improve the content.

• When the retention is already average or high - we need to improve the listeners. So call on the assigned Marketing to give recommendations on how to reach more listeners.

Anyone can give their recommendations but it usually starts from each of those teams

• Fill up the Acast form. Once okay, let the Acast team know so they can schedule for migration.

• Once it's been migrated by Acast, you'll receive a new RSS Feed for the show.

• Proceed to Anchor > Settings > Podcast Availability

• Once you’re in the Podcast Availability, just paste the new RSS feed in the ‘Redirect URL’ part

• There will be a prompt that’ll ask ‘Are you sure you want to redirect your podcast?’ then just click the red ‘Yes, redirect my podcast’

• Once you've clicked it, you're done!

If they also have their Spotify for Podcaster page claimed, please have them do these steps as well:

• Proceed to the show's Spotify for Podcaster page

• Go to the ‘Details’ tab then proceed to the bottom of the page Licensor/Hosting Provider part then click ‘Update’

• Paste the new RSS Feed then submit

To add users to an Acast show, just follow these steps:

• Click the upper right corner and click 'Manage Users'

• Click the title of the show you'd like to add new users to

• Click '+Invite User' then type the email of the new user

To add a show to the Anchor Network View, follow these steps:

• Get the show's Anchor URL

• Send to Phil to add to the Anchor Network View

• Wait for Phil's confirmation and it should be added right away

The Spotify Charts is quite reflective of the usual content that most Filipino enjoy. The usual top shows are:

• Relationship

• Comedy

But other content has also been making the rise in the Spotify Charts such as:

• Mental health/wellness

• Horror/true crime

Spotify hasn't disclosed how exactly the charts work but these are some factors that may be considered by the algorithm:

• Unique listeners

• Spotify Followers - it helps to add a call to action to follow you on your Spotify

• New Spotify users (If they haven't used Spotify before and they used Spotify for the first time to listen to your show)

For the list of shows to recommend, ask Marketing. Then send to the podcaster to ask which they'd like to do. Once they give a go signal, reach out to the shows.

Ask for three (3) available schedule so it's easier to coordinate and the podcaster has options to choose from. Once it's scheduled, send a calendar invite as a reminder.

We can help out a podcaster in producing their merch. For the partnership, PNA will technically be licensing the branding of the show for the merch. PNA will help out with:

• Design

• Production

• Website on where purchase

• Shipment

The profit split is 80 goes to the network, 20 percent goes to the podcaster.