Koito's Discover Mobility Presents: Upshift

Ezra Goldman, the co-founder and CEO of Upshift, is a pioneer in the shared mobility space with over two decades of experience in transportation innovation. His career has been marked by a relentless focus on creating sustainable, user-centered solutions to urban mobility challenges. From his early days co-founding a bikeshare program to leading Upshift, a robocar subscription service, Goldman has consistently sought to redefine how people interact with transportation systems. This event delved into his background, career trajectory, and the innovative approaches he has brought to the mobility sector.

Upshift offers an easy alternative to car ownership. Customers can save time and money with transparent plans that include full coverage insurance, maintenance, and roadside assistance. Whenever a car is needed, Upshift delivers a clean, fully-fueled Prius right to the customer’s location. Cars can be returned anywhere in the city, where Upshift handles valet parking and refueling. Customers drive, and Upshift takes care of the rest.